LUGAS Jurnal Komunikasi
Vol 8, No 2: Desember 2024

Faktor – Faktor Komunikasi Bisnis Terhadap Pembentukan Karakter Kewirausahaan Mahasiswa Aktif Ilmu Komunikasi Universitas Negeri Jakarta

Dhesvina, Rizka Humaira (Unknown)
Sutjipto, Vera Wijayanti (Unknown)
Putri, Elisabeth Nugrahaeni (Unknown)



Article Info

Publish Date
17 Dec 2024

Abstract

Entrepreneurship plays a crucial role in enhancing a country's welfare. Toachieve success in this field, it is essential to foster strong businesscommunication skills that facilitate collaboration among entrepreneurs.Business communication is a key factor in establishing effectivepartnerships through various applications. This study aims to identify thefactors that most significantly influence business communication inshaping the entrepreneurial character of active Communication Sciencestudents at Jakarta State University. The research is based on theintegrated theories of Bakke and Argyris. A quantitative approach isemployed, using both descriptive and causal study methods. The researchdesign is explanatory. The findings indicate a positive and significantimpact, with an R-squared value of 0.839, or 83.9%. This suggests thatbusiness communication plays a vital role in developing entrepreneurialcharacter among students, ultimately contributing to the emergence ofmore capable young entrepreneurs in the future.

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Journal Info

Abbrev

lugas

Publisher

Subject

Languange, Linguistic, Communication & Media

Description

LUGAS Jurnal Komunikasi is focused on publishing the original research articles, review and case studies from academicians and researches. The main issues related to communication and media, which includes Mass Communication, Marketing Communication, Public Relation Strategy, Media Relation ...