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All Journal LUGAS Jurnal Komunikasi
Dhesvina, Rizka Humaira
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Languange, Linguistic, Communication & Media

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Faktor – Faktor Komunikasi Bisnis Terhadap Pembentukan Karakter Kewirausahaan Mahasiswa Aktif Ilmu Komunikasi Universitas Negeri Jakarta Dhesvina, Rizka Humaira; Sutjipto, Vera Wijayanti; Putri, Elisabeth Nugrahaeni
LUGAS Jurnal Komunikasi Vol. 8 No. 2: Desember 2024
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/lugas.v8i2.4474

Abstract

Entrepreneurship plays a crucial role in enhancing a country's welfare. Toachieve success in this field, it is essential to foster strong businesscommunication skills that facilitate collaboration among entrepreneurs.Business communication is a key factor in establishing effectivepartnerships through various applications. This study aims to identify thefactors that most significantly influence business communication inshaping the entrepreneurial character of active Communication Sciencestudents at Jakarta State University. The research is based on theintegrated theories of Bakke and Argyris. A quantitative approach isemployed, using both descriptive and causal study methods. The researchdesign is explanatory. The findings indicate a positive and significantimpact, with an R-squared value of 0.839, or 83.9%. This suggests thatbusiness communication plays a vital role in developing entrepreneurialcharacter among students, ultimately contributing to the emergence ofmore capable young entrepreneurs in the future.
Co-Authors Putri, Elisabeth Nugrahaeni SUTJIPTO, VERA WIJAYANTI