GREEN PRACTICES: UPAYA MENINGKATKAN KEUNGGULAN BERSAING DAN KINERJA BISNIS PADA INDUSTRI KULINER LOKAL DI KOTA MALANG

Pradana, Bayu Ilham
Putri, Atikah Nur Aini
Meivianto, Muhammad Tajuddin

JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi)
Vol 11 No 3 (2024): JMBI UNSRAT Volume 11 Nomor 3

The increasing awareness of environmental sustainability has encouraged the F&B industry to increasingly adopt environmental conservation practices. This study examines the influence of green practices on business performance with competitive advantages as a mediator in the F&B industry. The prediction model was tested using the PLS-SEM analysis technique. The results show that green practices have a significant effect on business performance, green practices have a significant effect on competitive advantage, and competitive advantage has a significant effect on business performance. The study found that having a competitive edge partly helped improve business performance through green practices. Implementing green practices can increase the competitiveness of local culinary businesses and will ultimately impact on improving business performance.