Jurnal Publika Pengabdian Masyarakat
Vol 6, No 2 (2024): Jurnal Publika Pengabdian Masyarakat

Pelatihan Kompetitif Bisnis Melalui Digitalisasi UMKM Kelurahan Banjarsari

Saputra, Muhammad (Unknown)
Nouvan, M. Ahadi (Unknown)
Triloka, Joko (Unknown)
Sari, Novita (Unknown)



Article Info

Publish Date
30 Oct 2024

Abstract

Today's increasingly fierce business competition encourages Micro, Small and Medium Enterprises (MSMEs) to have a competitive advantage and a positive impact on business development or business. Banjarsari Village is a village in Metro City that has several Micro, Small and Medium Enterprises (MSMEs) with the findings that the use of technology or digitalization in running business operations has not been maximized, which is the urgency of implementing this community service activity. The community service activities were carried out at Banjarsari Village Hall within a period of 3 days with activities including website and social media training, product brand training, digital financial recording training, e-commerce training and business whatsapp. In the implementation of this service activity, it is focused on Micro, Small and Medium Enterprises (MSMEs), namely Yumna MSMEs engaged in the food business and batik canting as pilot MSMEs in this service activity. The output of this activity is where MSME players who are the pilot, namely Yumna MSMEs, are in the form of websites and social media, brands or brands, digital financial applications, e-commerce and business whatsapp

Copyrights © 2024






Journal Info

Abbrev

jppm

Publisher

Subject

Computer Science & IT Electrical & Electronics Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media

Description

Jurnal Publika Pengabdian Masyarakat merupakan jurnal ilmiah yang di terbitkan oleh Institut Informatika dan Bisnis Darmajaya Lampung. Jurnal ini memuat naskah berupa hasil pengabdian kepada masyarakat, studi pustaka maupun tulisan ilmiah yang di terbitkan 2 kali dalam setahun yaitu Bulan Maret dan ...