Asian Journal of Management Analytics
Vol. 4 No. 1 (2025): January 2025

The Influence of Algorithm-Based Advertising on Social Media on Millennial Consumer Behavior

Apriansyah, Ade (Unknown)
Gunarto, Muji (Unknown)
Helmi, Sulaiman (Unknown)

Article Info

Publish Date
31 Jan 2025

Abstract

This study aims to analyze the influence of algorithm-based advertising on social media on millennial consumer behavior. Algorithm-based advertising uses consumer behavior data to present relevant content, so it has great potential to influence purchase decisions. This research was conducted with a quantitative approach through a survey of millennial respondents who actively use social media. The results showed that the relevance of ads, display frequency, and trust in social media platforms had a significant relationship with consumer behavior. Recommendations are given for the optimization of algorithm-based marketing strategies.

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Journal Info
Asian Journal of Management Analytics
Website

Abbrev

ajma

Publisher

PT FORMOSA CENDEKIA GLOBAL

Subject

Decision Sciences, Operations Research & Management

Description

The Asian Journal of Management Analytics (AJMA) is a journal focused on the theory and application of data analytics and its applications in contemporary business, economics, and management disciplines. These disciplines include accounting, finance, management, marketing, economics ...