Formosa Journal of Applied Sciences (FJAS)
Vol. 4 No. 1 (2025): January 2025

The Effect of Product Design, Green Product, and Product Review on Interest in Buying Electric Motorbikes in the Special Region of Yogyakarta

Suparmanto, Suparmanto (Unknown)
Gunawan, Hamzah (Unknown)

Article Info

Publish Date
02 Feb 2025

Abstract

Motorcycles are a simple and popular mode of transportation in many countries, including Indonesia. Motorbikes can be ridden by two to three passengers with cargo as well. This study aims to analyze the effect of Product Design, Green Product, and Product Review on Interest in Buying Electric Motorbikes in the Special Region of Yogyakarta. The population in this study were people in Yogyakarta, with a research sample of 100 respondents. The data collection technique used a questionnaire. The data analysis technique uses multiple regression analysis, partial t hypothesis testing using the SPSS 30 program: (1) Product Design has a significant effect on buying interest in electric motorbikes, (2) Green Product has a significant effect on buying interest in electric motorbikes, (3) Product Review has a significant effect on buying interest in electric motorbikes.

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Journal Info
Formosa Journal of Applied Sciences (FJAS)
Website

Abbrev

fjas

Publisher

PT FORMOSA CENDEKIA GLOBAL

Subject

Control & Systems Engineering Decision Sciences, Operations Research & Management Education Engineering Social Sciences

Description

Formosa Journal of Applied Sciences (FJAS) seeks to propose and disseminate the knowledge by publishing original research findings and novelties, review articles and short communications in the wide spectrum of applied sciences. Scope of the journal includes: Biology, chemistry, physics, ...