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All Journal JURNAL PENDIDIKAN TAMBUSAI Formosa Journal of Science and Technology (FJST) Formosa Journal of Applied Sciences (FJAS) Aurelia: Jurnal Penelitian dan Pengabdian Masyarakat Indonesia Research Horizon Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi Journal of Accounting Law Communication and Technology Journal of Humanities Education Management Accounting and Transportation Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi
Gunawan, Hamzah
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Arts Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Physics Social Sciences Transportation

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The Effect of Model Availability, Prices, and Promotions on Consumer Purchasing Interest in Vans Shoe Products Ayyanhar, M.; Djafar, A.; Gunawan, Hamzah
Research Horizon Vol. 4 No. 3 (2024): Research Horizon - June 2024
Publisher : LifeSciFi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54518/rh.4.3.2024.268

Abstract

This study aims to investigate the impact of model availability, price, and promotion on consumer purchasing intention towards Vans footwear products among university students in Yogyakarta. The research employs a survey approach to collect data from respondents who are students from various universities in Yogyakarta. Regression analysis is utilized to evaluate the relationship between the independent variables (model availability, price, and promotion) and the dependent variable (consumer purchasing intention). The gathered data will be comprehensively analyzed to assess how model availability, offered prices, and promotional strategies influence consumer purchasing intention for Vans footwear products in the student market of Yogyakarta. Findings from this study are expected to contribute to enriching the literature on consumer behavior and marketing strategies in the fashion product sector, particularly within the context of the student segment.
The Influence of Brand Image, Service and Product Quality on Customer Loyalty of Make-Up Artist Services in Yogyakarta Rohayati, Risma; Gunawan, Hamzah
Research Horizon Vol. 4 No. 3 (2024): Research Horizon - June 2024
Publisher : LifeSciFi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54518/rh.4.3.2024.290

Abstract

Customer loyalty towards Make-Up Artist (MUA) services in the Special Region of Yogyakarta is the focus of this study, which seeks to investigate the effect of brand image, service quality, and product quality. The researchers in this study used a quantitative approach. All clients in the Special Region of Yogyakarta who have used the services of a Make-Up Artist (MUA) will be the focus of this research. In 2024, the research will take place between May and June. Primary and secondary data are both used in this study. The population's size is a mystery, and it's endless. We used the Lemeshow technique to choose 100 respondents for our research, which allowed us to achieve a 95% confidence level and a 5% margin of error. The quota sampling method is used in the data collecting strategy. In this study, we use brand image (X1), service quality (X2), and product quality (X3) as independent factors. The loyalty of customers is the dependent variable (Y). The study employs an operational definition that encompasses indicators and variables, with the measuring scale using a Likert scale. The instrument was subjected to validity and reliability assessment by the research team. A battery of standard hypothesis tests, including those for normality, multicollinearity, heteroscedasticity, and descriptive statistics, were used in the study. The SPSS statistics 27 was used in the data analysis procedure. Research conducted in the Special Region of Yogyakarta found that customer loyalty is positively and significantly impacted by the brand image, service quality, and product quality of Make-Up Artist (MUA) services.
The Influence of Work Life Balance, Career Development and Compensation on Employee Performance at PT Busana Teen Agrakreati Bantul Yogyakarta Pranesti, Oktofi Wahyu; Gunawan, Hamzah
AURELIA: Jurnal Penelitian dan Pengabdian Masyarakat Indonesia Vol 3, No 2 (2024): July 2024
Publisher : CV. Rayyan Dwi Bharata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57235/aurelia.v3i2.2837

Abstract

In today's competitive industrial world, qualified human resources are crucial for companies to achieve their goals. One way to achieve this is by understanding employee performance within the company. This study aims to analyze the influence of work-life balance, career development, and compensation on employee performance. The sample in this study consisted of 100 respondents who are employees of PT Busanaremaja Agracipta, Bantul, Yogyakarta. The data collection technique used was a survey method with the research instrument in this study being a questionnaire. The results of the instrument test stated that the data in this study was distributed abnormally, so it was necessary to change the data into Natural Logarithm (LN) form. Then, from the transformed data, a regression model was produced that was free from multicollinearity and heteroscedasticity. The results of this study prove that: (1) Work-life balance does not have a significant effect on employee performance, (2) Career development has a significant effect on employee performance, (3) Compensation has a significant effect on employee performance, (4) Work-life balance, career development and compensation have a simultaneous effect on employee performance. These results have implications for further researchers to examine work-life balance in relation to its relationship with employee performance in order to influence employee performance.
The Influence of Organizational Culture, Organizational Commitment, and Work Discipline on Employee Performance at Logistics Companies in Purworejo Regency Aziza, Laela Nur; Gunawan, Hamzah
AURELIA: Jurnal Penelitian dan Pengabdian Masyarakat Indonesia Vol 3, No 2 (2024): July 2024
Publisher : CV. Rayyan Dwi Bharata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57235/aurelia.v3i2.2853

Abstract

This study aims to identify and analyze the influence of organizational culture, organizational commitment, and work discipline on employee performance in Purworejo Regency. The sample for this study consisted of 100 respondents who are couriers from PT Pos Indonesia, JNE, JNT, Shopee Food, Grab, and Gojek. The results of the research instrument tests indicate that the data in this study are valid and reliable based on validity and reliability tests. The classical assumption tests produced a regression model free from multicollinearity, heteroscedasticity, and showed that the data were normally distributed. The research findings indicate that (1) organizational culture does not have a significant effect on employee performance, (2) organizational commitment has a significant effect on employee performance, and (3) work discipline has a significant effect on employee performance.
Pengaruh Hedonic Shopping Motivation, Shopping Enjoyment, dan Store Atmosphere Terhadap Impulse Buying pada Konsumen Oh! Some di Yogyakarta Nartanti, Laras; Gunawan, Hamzah
Journal of Accounting Law Communication and Technology Vol 2, No 1 (2025): Januari 2025
Publisher : CV. Rayyan Dwi Bharata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57235/jalakotek.v2i1.4919

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh Hedonic Shopping Motivation, Shopping Enjoyment, dan Store Atmosphere terhadap Impulse Buying pada konsumen Oh! Some di Yogyakarta. Sampel dalam penelitian ini adalah 100 responden dengan menggunakan teknik pengambilan sampel metode purposive sampling. Hasil Uji Instrumen menyatakan bahwa data daslam penelitian ini terbukti valid dan reliabel.  Hasil Uji Asumsi Klasik dinyatakan data dalam penelitian ini terdistribusi secara normal dan menghasilkan model regresi yang bebas dari multikolinearitas dan heterokedastisitas. Hasil penelitian ini membuktikan bahwa: (1) Hedonic Shopping Motivation berpengaruh positif dan signifikan terhadap Impulse Buying pada konsumen Oh! Some di Yogyakarta. (2) Shopping Enjoyement tidak berpengaruh signifikan terhadap Impulse Buying pada konsumen Oh! Some di Yogyakarta. (3) Store Atmosphere berpengaruh positif dan signifikan terhadap Impulse Buying pada konsumen Oh! Some di Yogyakarta. Hasil ini membawa implikasi bagi peneliti selanjutnya untuk mengkaji perilaku impulse buying kosumen Oh! Some. Temuan penelitian ini membawa implikasi bagi manajerial Oh! Some untuk menjadi salah satu acuan dalam merancang strategi penjualan dalam meningkatkan Impulse Buying.
The Effect of Product Design, Green Product, and Product Review on Interest in Buying Electric Motorbikes in the Special Region of Yogyakarta Suparmanto, Suparmanto; Gunawan, Hamzah
Formosa Journal of Applied Sciences Vol. 4 No. 1 (2025): January 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjas.v4i1.13302

Abstract

Motorcycles are a simple and popular mode of transportation in many countries, including Indonesia. Motorbikes can be ridden by two to three passengers with cargo as well. This study aims to analyze the effect of Product Design, Green Product, and Product Review on Interest in Buying Electric Motorbikes in the Special Region of Yogyakarta. The population in this study were people in Yogyakarta, with a research sample of 100 respondents. The data collection technique used a questionnaire. The data analysis technique uses multiple regression analysis, partial t hypothesis testing using the SPSS 30 program: (1) Product Design has a significant effect on buying interest in electric motorbikes, (2) Green Product has a significant effect on buying interest in electric motorbikes, (3) Product Review has a significant effect on buying interest in electric motorbikes.
Pengaruh Performance, Green Perceived Value, dan Perceived Risk Terhadap Minat Beli Mobil Listrik pada Pemilik Mobil Konvensional Pratista, Rangga Satria; Gunawan, Hamzah
Journal of Humanities Education Management Accounting and Transportation Vol 2, No 1 (2025): Februari 2025
Publisher : CV. Rayyan Dwi Bharata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57235/hemat.v2i1.4933

Abstract

Seiring dengan meningkatnya kesadaran terhadap gaya hidup ramah lingkungan, industri otomotif dihadapkan pada tantangan besar dalam memperkenalkan teknologi ramah lingkungan, salah satunya adalah mobil listrik. Meskipun demikian, adopsi mobil listrik di Indonesia masih terbilang rendah, dengan pangsa pasar hanya mencapai 1,7% pada tahun 2023. Oleh karena itu, produsen mobil perlu merancang strategi pemasaran yang tidak hanya mengedepankan kualitas produk, tetapi juga memperkuat persepsi konsumen mengenai kinerja mobil listrik, meningkatkan kesadaran terhadap manfaat lingkungan, serta mengurangi persepsi risiko yang terkait dengan teknologi ini. Penelitian ini bertujuan untuk menganalisis pengaruh performance, green perceived value, dan perceived risk terhadap minat beli mobil listrik di kalangan pemilik mobil konvensional di Indonesia. Sampel yang digunakan dalam penelitian ini adalah 104 responden. Data dikumpulkan melalui survei dengan menggunakan kuesioner yang telah diuji validitas dan reliabilitasnya. Hasil uji instrumen menunjukkan bahwa data yang dikumpulkan valid dan reliabel, serta model regresi yang digunakan terbebas dari multikolinearitas dan heteroskedastisitas. Penelitian ini menemukan bahwa: (1) performance berpengaruh positif dan signifikan terhadap minat beli mobil listrik, (2) green perceived value berpengaruh positif dan signifikan terhadap minat beli mobil listrik, dan (3) perceived risk berpengaruh positif dan signifikan terhadap minat beli mobil listrik.
PENGARUH VIRAL MARKETING, BRAND AMBASSADOR, DAN HARGA TERHADAP MINAT BELI KONSUMEN PADA E-COMMERCE SHOPEFOOD DI PROVINSI DAERAH ISTIMEWA YOGYAKARTA Yunika, Yunika; Gunawan, Hamzah
Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi Vol. 2 No. 6 (2024): Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi
Publisher : Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh viral marketing, brand ambassador, dan harga terhadap minat beli konsumen pada  e-commerce shopefood di Provinsi Daerah Istimewa Yogyakarta. Penelitian ini dilakukan dengan menggunakan pendekatan kuantitatif. Data yang digunakan dalam penelitian ini adalah data primer. Pengumpulan data primer dilakukan dengan cara penyebaran kuisioner secara online dengan total sampel 100 responden. Hasil penelitian membuktikan bahwa (1) viral marketing berpengaruh positif dan signifikan terhadap minat beli, (2) brand ambassador tidak berpengaruh  terhadap minat beli, (3) harga berpengaruh positif dan signifikan terhadap minat beli konsumen pada  e-commerce shopefood di Provinsi Daerah Istimewa Yogyakarta.
PENGARUH LOYALITAS PENGGEMAR, PERSEPSI HARGA DAN MINAT BELI PENGGEMAR TERHADAP KEPUTUSUAN MEMBELI ORIGINAL MERCHANDISE K-POP DI JABODETABEK Hakiem, M.Adil; Gunawan, Hamzah
Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi Vol. 3 No. 7 (2025): Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi
Publisher : Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Industri media dan hiburan memberikan kontribusi yang signifikan terhadap perekonomian suatu negara, meliputi televisi, pertunjukan langsung, film, penyiaran, radio, musik, media baru, dan hiburan elektronik seperti permainan video. Korea Selatan merupakan contoh negara dengan budaya hiburan yang berkembang pesat, terutama populer di kalangan anak muda, dengan Gelombang Korea yang menumbuhkan minat global terhadap budaya pop Korea, terutama melalui film dan musik. Di Indonesia, kemajuan teknologi yang pesat akibat globalisasi telah menjadikannya pasar yang menguntungkan bagi Gelombang Korea. Oleh karena itu, penelitian ini dilakukan dengan tujuan untuk mengetahui pengaruh loyalitas penggemar, persepsi harga, dan minat beli terhadap keputusuan membeli original merchandise K-POP di Jabodetabek. Proses olah data menggunakan software IBM SPSS versi 24. Analisis data menggunakan metode kuantitatif dengan teknik analisis regresi linear berganda. Sampel berjumlah 100 responden dan menggunakan google form dalam proses pengumpulan data. Hasil uji F menunjukan bahwa secara simultan loyalitas penggemar, persepsi harga, dan minat beli berpengaruh terhadap keputusuan membeli original merchandise K-POP. Berdasarkan uji parsial (uji t) menunjukan loyalitas penggemar, persepsi harga, dan minat beli berpengaruh positif terhadap terhadap keputusuan membeli.
Pengaruh Gaya Kepemimpinan, Pengembangan Karir dan Lingkungan Kerja terhadap Kinerja Karyawan Supermarket Manna Kampus D.I Yogyakarta Kusumawati, Arfiani Diah; Gunawan, Hamzah
Jurnal Pendidikan Tambusai Vol. 8 No. 1 (2024): April 2024
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai, Riau, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jptam.v8i1.12786

Abstract

Penelitian ini berhubungan dengan pengaruh gaya kepemimpinan, pengembangan karir dan lingkungan kerja terhadap kinerja karyawan di Supermarket Manna Kampus DI Yogyakarta. Tujuan penelitian ini dilakukan untuk mengetahui pengaruh gaya kepemimpinan, pengembangan karir dan lingkungan kerja secara keseluruhan. Responden yang diteliti pada perusahaan ini berjumlah 85 orang yang berada di Manna Kampus. Metode ini menggunakan metode kuisioner, wawancara, dan dokumentasi. Analisis data yang digunakan menggunakan analisis linier berganda. Hasil penelitian ini menunjukkan gaya kepemimpinan berpengaruh positif dan signifikan terhadap kinerja karyawan, pengembangan karir juga berpengaruh positif dan signifikan terhadap kinerja karyawan, dan lingkungan kerja berpengaruh positif dan signifikan terhadap kinerja karyawan. Penelitian ini merupakan bntuk strategi yang dilakukan perushaan untuk mengembangkan kinerja dan mengevaluasi kinerja karyawan yang kurang baik. Sehingga dapat tercapai tujuan perusahaan sesuai yang diharapkan.
Co-Authors Ayyanhar, M. Aziza, Laela Nur Djafar, A. Hakiem, M.Adil Kusumawati, Arfiani Diah Nartanti, Laras Pranesti, Oktofi Wahyu Pratista, Rangga Satria Pratiwi, Intan Putry, Rizky Melyana Rohayati, Risma Suparmanto Yunika, Yunika