Nusantara Economics and Entrepreneurships Journals
VOl.3,N0.1, (APRIL, 2025)

DIGITAL LITERACY AND BUSINESS INNOVATION IN STRATEGIC MANAGEMENT

Zulfikar, Muhammad Vicky (Unknown)



Article Info

Publish Date
27 Jan 2025

Abstract

This study aims to explore the impact of digital literacy and business innovation on corporate growth strategies. The researcher applied a qualitative research methodology, by analyzing company reports and in-depth interviews. The results show that a high level of digital literacy in organizations plays a central role in supporting firms' ability to adopt the latest technologies and formulate innovative strategies that are responsive to market changes. On the other hand, business innovation accompanied by advances in digital technology provides a greater competitive advantage in the face of rapid market dynamics. In this regard, the results of this study provide valuable guidance for business practitioners, underscoring the importance of investing in digital literacy and establishing a strong culture of innovation as key elements in the management of corporate strategy in the digital era

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Journal Info

Abbrev

necent

Publisher

Subject

Humanities Economics, Econometrics & Finance Education

Description

necent : Nusantara Economics and Entrepreneurships Journals E-ISSN: 2986-6197 published by the Publishing Agency Pusat Kewirausahaan Universitas Balikpapan. Publishing this journal aims to improve the quality of science, as well as channel interest in sharing and disseminating knowledge to ...