Jurnal Multidisiplin Sahombu
Vol. 5 No. 02 (2025): Jurnal Multidisiplin Sahombu, (2025)

Analysis Of Generation Z’s Perception Towards Korean Food Buying Interest (Case Study; Korean Food Tteokbokki At Dookki Central Park Restaurant)

Rina Fitriana (Unknown)
Heru Suheryadi (Unknown)
Maisie Michaelia Kurniawan (Unknown)

Article Info

Publish Date
25 Jan 2025

Abstract

This research aims to determine whether the perceptions of generation Z have an influence on the intention to buy Korean food, especially Korean food tteokbokki at Dookki Central Park restaurant and to find out how big the influence is. This research used a descriptive quantitative approach, while the data were obtained through distributing questionnaires and observation. Generation Z’s perception has a big influence on the intention to buy Korean Food especially tteokbokki at Dookki Central Park restaurant.

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Journal Info
Jurnal Multidisiplin Sahombu
Website

Abbrev

JMS

Publisher

SEAN INSTITUTE

Subject

Arts Civil Engineering, Building, Construction & Architecture Economics, Econometrics & Finance Environmental Science Law, Crime, Criminology & Criminal Justice

Description

Jurnal Multidisiplin Sahombu is at the scope of the multidisciplinary intended is only limited to the following points, Economics Politics Public Business Civil society, Finance Culture Arts ...