Jurnal Riset Akuntansi dan Bisnis Indonesia
Vol 4 No 3 (2024): Jurnal Riset Akuntansi dan Bisnis Indonesia

PENGARUH PROMOSI, HARGA, DAN KUALITAS LAYANAN TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN: Studi Pada PT. Bumen Redja Abadi Mitsubishi Sidoarjo

Damayanti, Dila (Unknown)
Wahyuningtyas, Yunita Fitri (Unknown)
Merdiana, Candra Vionela (Unknown)

Article Info

Publish Date
28 Sep 2024

Abstract

This study's goal is to ascertain the degree to which PT. BUMEN REDJA ABADI (MITSUBISHI SIDOARJO)'s promotions, prices, and service quality affect customers' decisions to buy. Quantitative explanatory research is the methodology employed. Customers of PT. BUMEN REDJA ABADI (MITSUBISHI SIDOARJO) were given questionnaires, which produced the processed data. Multiple linear regression is the data analysis method employed in this investigation. The validity test, reliability test, and partial T test are used to analyze the study description in relation to the hypothesis. The promotion variable (X1), price (X2), and quality (X3) have a partial and substantial beneficial impact on consumer purchase decisions at PT. BUMEN REDJA ABADI (MITSUBISHI SIDOARJO), according to the findings of data analysis for the significance test (t test).  

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Journal Info
Jurnal Riset Akuntansi dan Bisnis Indonesia
Website

Abbrev

jrabi

Publisher

Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha

Subject

Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

Focus & Scope Jurnal Riset Akuntansi dan Bisnis Indonesia Topics covered include, but not strictly limited to: 1. Business and management strategy 2. Marketing management 3. Operations management 4. Finance and investment management 5. Entrepreneurship 6. Organisational behaviour and people ...