East Asian Journal of Multidisciplinary Research (EAJMR)
Vol. 4 No. 1 (2025): January 2025

Analysis of the Influence of Consumer Animosity, Religiusity, and Social Media Sentiment on Product Boycott Decisions

Prastiwi, Anis (Unknown)
Harsoyo, Titik Desi (Unknown)

Article Info

Publish Date
31 Jan 2025

Abstract

This study examines the impact of Consumer Animosity, Religiosity, and Social Media Sentiment on Product Boycott Decisions. Using purposive sampling, data were collected from 100 respondents who were aware of Boycott campaigns against pro-Israel products and actively use social media. The research employed a questionnaire to gather data, which was tested for validity and reliability. Classical assumption tests confirmed that the data were normally distributed and free from multicollinearity and heteroscedasticity. The findings reveal that Consumer Animosity, Religiosity, and Social Media Sentiment each have a positive and significant effect on Product Boycott Decisions. These results suggest that these factors play a crucial role in shaping consumer behavior in Boycott campaigns.

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Journal Info
East Asian Journal of Multidisciplinary Research (EAJMR)
Website

Abbrev

eajmr

Publisher

PT FORMOSA CENDEKIA GLOBAL

Subject

Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering

Description

East Asian Journal of Multidisciplinary Research (EAJMR) is a scientific multidisciplinary research journal published by Yayasan Pendidikan Penelitian Pengabdian Algero. The aim of this journal publication is to disseminate the research results, conceptual thoughts, improved research methodologies ...