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All Journal Business, Economics and Entrepreneurship Jurnal Ilmiah Manajemen Kesatuan Jurnal Ilmiah ASET JCOMENT (Journal of Community Empowerment) East Asian Journal of Multidisciplinary Research (EAJMR) Formosa Journal of Multidisciplinary Research (FJMR) Jurnal Ekonomika Dan Bisnis Balance : Jurnal Akuntansi dan Manajemen QISTINA: Jurnal Multidisiplin Indonesia Aurelia: Jurnal Penelitian dan Pengabdian Masyarakat Indonesia International Journal of Community Service (IJCS) JCSE: Journal of Community Service and Empowerment SAKOLA: Journal of Sains Cooperative Learning and Law
Titik Desi Harsoyo, Titik Desi
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Pengaruh Lingkungan Internal Restoran terhadap Niat Beli Ulang Harsoyo, Titik Desi
Jurnal Ilmiah Aset Vol 10 No 1 (2008): Jurnal ASET Volume 10 No 1
Publisher : STIE Widya Manggala

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research aims to empirically test the effect of menu, employees service and ambience on repurchase intention of family restaurant and fast food restaurant. A self-report questionnaire is used to measure quality of menu, employees service, ambience, satisfaction and repurchase intention. Data are collected from 432 respondent, consist of 182 respondents for family restaurant and 250 respondent for fast-food restaurant. The result of the two types of restaurant indicates a difference inly on employees service. The effect of employees service on repurchase intention of family restaurant is direct, meanwhile of fast food is mediated by satisfaction. Menu and ambience affect repurchase intention on the both types of restaurant.
The Effect of Experiential Marketing, Customer Perceived Value and Brand Image on Customer Satisfaction Septian, M. Rizaldi; Harsoyo, Titik Desi
Jurnal Ilmiah Manajemen Kesatuan Vol. 11 No. 3 (2023): JIMKES Edisi Desember 2023
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v11i3.2378

Abstract

The development of the food and beverage business in recent years has attracted great interest among young people. The profits obtained are quite large and can apply creativity in innovating with the latest developments and changes in consumer interests. This research aims to analyze the influence of experiential marketing, customer perception value, and brand image on customer satisfaction. The independent variables used in this research are experiential marketing, customer perception value and brand image, while the dependent variable in this research is purchase satisfaction. This research uses a causal quantitative approach. Data collection was carried out by distributing questionnaires to 100 respondents who had purchased Mixue. The question items for all variables were proven to be valid and reliable. The results of this research are that experiential marketing has a positive and significant influence on customer satisfaction. The value perceived by customers also has a positive and significant influence on customer satisfaction. Brand image does not have a significant influence on customer satisfaction.
The Influence of Halal Certification, Halal Awareness and Product Quality on Buying Interest in Halal Cosmetic Products for the Local Brand Make Over Ayunda, Sucia Eka; Harsoyo, Titik Desi
Jurnal Ilmiah Manajemen Kesatuan Vol. 12 No. 3 (2024): JIMKES Edisi Mei 2024
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v12i3.2543

Abstract

Analyzing the influence of halal certification, halal awareness and product quality on interest in purchasing halal cosmetic products from the local brand Make Over as the aim of this research. The sample used was 100 Muslim female consumers who were aware of Make Over cosmetics but had never purchased or used the brand. The survey method using a questionnaire is the technique used to collect data for this research. The instrument test results prove that all the data in this study are valid and reliable. From the results of the classical assumption test, it is shown that the data in this study is normally distributed, does not contain multicollinearity and heteroscedasticity. The research results show: (1) halal certification has no effect on interest in buying halal cosmetic products from the local brand Make Over (2) halal awareness has a positive and significant effect on interest in buying halal cosmetic products from the local brand Make Over (3) product quality has a positive and significant effect on interested in buying halal cosmetic products from the local brand Make Over. The resulting theoretical implications support and provide evidence for previous findings, namely the successful testing of the influence of halal awareness and product quality on purchasing interest as well as providing support for previous research regarding the absence of the influence of halal certification on purchasing interest. The managerial implication is provide input to Make Over's marketing department to demonstrate halal certification so that it can have an influence on purchasing interest.
The Impact of Marketing Through Instagram Social Media on Jiniso Product Purchasing Decision Dian, Dian Rahayu; Harsoyo, Titik Desi
Jurnal Ilmiah Manajemen Kesatuan Vol. 12 No. 3 (2024): JIMKES Edisi Mei 2024
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v12i3.2612

Abstract

This study aims to analyze the influence of advertising appeal, influencer marketing, and online customer reviews on purchasing decisions of Jiniso.id products on Instagram. The sample in this study consists of 100 respondents who have purchased Jiniso.id products online. The data collection technique used is a survey, with the research instrument being a questionnaire. The instrument test results indicate that the data in this study is proven to be valid and reliable. The classical assumption test states that the data in this study is normally distributed and produces a regression model free from multicollinearity and heteroscedasticity. The results of this study prove that advertising appeal has a positive and significant effect on purchasing decisions of Jiniso.id products on Instagram. Influencer marketing also has a positive and significant effect on purchasing decisions of Jiniso.id products on Instagram. However, online customer reviews do not have a positive and significant effect on purchasing decisions of Jiniso.id products on Instagram. These findings imply that further research should delve deeper into online customer reviews as an independent variable to achieve significant influence. The implications of this study for companies are to maintain and manage good online customer reviews to enhance consumer purchasing decisions.
Managing Online Promotion Media to Enhance Marketing Performance of Batik Bag Crafting Sme ‘Batika Indonesia’ in Yogyakarta Harsoyo, Titik Desi; Nuvriasari, Audita; Kusuma, Nala Tri
AURELIA: Jurnal Penelitian dan Pengabdian Masyarakat Indonesia Vol 3, No 2 (2024): July 2024
Publisher : CV. Rayyan Dwi Bharata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57235/aurelia.v3i2.3678

Abstract

This community service is carried out in Batika Indonesia, a SME in Yogyakarta which produces mainly batik handmade bags. It is located on Jl. Matraman No.4-24, Nanggulan, Maguwoharjo, Yogyakarta. As the potential crafting company in Yogyakarta, Batika Indonesia faces high competition. This condition requires Batik Indonesia to increase its marketing performance through managing online promotion media. Based on the situation analysis, it was found some problems in online promotion, namely the lack of management of online promotion media. Therefore, the purpose of this community service activity is to help partner to solve the problems through three programs. First, update the website content to enhance the website appearance with more attractive and informative content. Second, provide training to advance the management of online promotion media mainly focus on Instagram and TikTok. Third, make e-catalogue to provide customer a more informative and complete file to make it easier and faster for customers to find information about the latest products. The training is expected to increase partner’s knowledge and skills regarding managing online promotion media. Finally, it will help Batika Indonesia to improve its marketing performance. It is hoped that there will be continuity of the trainings where partner can implement and develop online promotion media in the future.
MENINGKATAKAN KINERJA LAPORAN KEUANGAN UNTUK KEBERLANJUTAN PADA UMKM BIDANG KRAF TEKSTIL DI SELANGOR MALAYSIA Budiantara, Martinus; Harsoyo, Titik Desi; Astuti, Tutut Dewi; Utomo, Rochmad Bayu; Paramitalaksmi, Ratri
JCOMENT (Journal of Community Empowerment) Vol. 5 No. 4 (2024): Community Empowerment
Publisher : The Journal Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55314/jcoment.v5i4.847

Abstract

Laporan keuangan merupakan sebuah informasi yang sangat berguna bagi pengambilk eputusan. Oleh karena itu laporan keuangan harus disusun secara baik dan benar. Laporan keuangan harus dapat menggambarkan kondisi keuangan pada saat disusun laoran keuangan. Kegiatan pengabdian kepada masyarakat ini bertujuan untuk memberikan tambahan ilmu bagi pelaku UMKM di bidang Kraft Tekstil yang ada di Selangor Malaysia, sehingga dapat meningkatkan kinerja serta keberlanjutan usaha. Peserta kegiatan adalah 4 pelaku UMKM di Selangor yang yang ditunjuk oleh Krafrtangan Malaysia. Kegiatan berupa ceramah, presentasi, kunjungan ke lapangan melihat proses produksi tekstil untuk melihat komponen-komponen biaya, serta melihat pembukuannya. Saat ini para pengrajin sudah melakukan pembukuan secara sederhana. Hasil dari pengebdian adalah para pelaku semakin memperhatikan faktor-faktor yang harus diperhitungkan dalam menentukan harga pokok produksi, serta menentukan harga jual.
Pelatihan Inovasi Produk Untuk Meningkatkan Daya Tarik Wisata Di Kampung Batik Tulis Giriloyo Di Yogyakarta Harsoyo, Titik Desi; Puspitasari, Kakanita Ari
JCSE: Journal of Community Service and Empowerment Vol. 4 No. 1 (2023): JCSE April 2023
Publisher : LP3M Universitas Putra Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32639/jcse.v4i1.281

Abstract

This community service program is carried out in Kampung Batik Tulis Giriloyo, which is located in Bantul Regency, DIY Province. The purpose of this training is to assist partners in solving marketing problems. Prior to this training, the products offered at tourist site were hand-drawn batik cloth, apparel, scarves and pashmina. Product innovation training was chosen as a solution program to help partners solve marketing problems. This training program is expected to be useful for handmade batik craftsmen in Kampung Giriloyo to increase their knowledge and skills regarding product innovation, especially ecoprint techniques and making accessories from batik patchwork waste. This training is expected to provide additional skills for craftsmen regarding product innovation by utilizing materials available around them. The training was held from October to November 2022, at the paguyuban hall and was held in three stages: (1) socialization on product innovation, (2) training on making ecoprint, (3) training on making accessories from batik patchwork waste. The outputs resulting from this training are: (1) handmade batik craftsmen gain new knowledge about the importance of product innovation for business sustainability, (2) craftsmen gain additional skills in making ecoprints, (3) craftsmen gain additional skills in making various accessories made from handmade batik patchwork. The training is expected to be useful for craftsmen in Kampung Batik Tulis Giriloyo to increase the attractiveness of tourists visiting the location.
Pelatihan Pemasaran untuk Meningkatkan Daya Saing UMKM Gig’s Batik di Yogyakarta Harsoyo, Titik Desi; Kakanita Ari Puspitasari; Nala Tri Kusuma
JCSE: Journal of Community Service and Empowerment Vol. 4 No. 2 (2023): JCSE Oktober 2023
Publisher : LP3M Universitas Putra Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32639/jcse.v4i2.691

Abstract

The Community Service Program is implemented at Gig's Batik, one of the MSMEs which produce batik in Yogyakarta. It is located in Kwarasan Village RT 08 RW 06, Nogotirto Village, Gamping District, Sleman Regency, Special Region of Yogyakarta. As a batik producer, Gig's Batik faces fierce competition in the batik market, especially the domestic market. In order to compete in the increasingly stringent batik industry, Gig's Batik must always strive to improve its business practices. One of the crucial aspects in the success of batik MSMEs businesses is marketing. Meanwhile, in the marketing aspect, there are many activities or elements that companies can improve to increase its competitiveness. Based on the situation analysis, it was found that the main problems in the marketing function faced by Gig's Batik lie in unattractive product labels and limited mastery of technology applications. A company must pay attention to labels because of their role as a medium for information about products, companies and logos. In the era of digital marketing, MSMEs must have the skills to use the latest technology applications and utilize them to advance their business. To help partners solve their problems, the service team held training on labeling and the application named CapCut. Training was held in August-September 2023 at the Gig's Batik showroom. The outputs resulting from this activity are: (1) more informative and attractive new product labels, (2) videos created with the CapCut application and used as an online promotional tool on Gig's Batik's social media. The training is expected to increase Gigs's Batik knowledge and skills regarding product labels and mastery of technology applications that can support marketing activities, and in turn, increasing their competitiveness in batik market.
Analysis of the Influence of Consumer Animosity, Religiusity, and Social Media Sentiment on Product Boycott Decisions Prastiwi, Anis; Harsoyo, Titik Desi
East Asian Journal of Multidisciplinary Research Vol. 4 No. 1 (2025): January 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/eajmr.v4i1.12980

Abstract

This study examines the impact of Consumer Animosity, Religiosity, and Social Media Sentiment on Product Boycott Decisions. Using purposive sampling, data were collected from 100 respondents who were aware of Boycott campaigns against pro-Israel products and actively use social media. The research employed a questionnaire to gather data, which was tested for validity and reliability. Classical assumption tests confirmed that the data were normally distributed and free from multicollinearity and heteroscedasticity. The findings reveal that Consumer Animosity, Religiosity, and Social Media Sentiment each have a positive and significant effect on Product Boycott Decisions. These results suggest that these factors play a crucial role in shaping consumer behavior in Boycott campaigns.
The Influence of Social Media Marketing, Store Atmosphere, and Electronic Word of Mouth on Purchasing Decisions at Cafe Koat Kopi Rachmawati, Putri Agustina; Harsoyo, Titik Desi
East Asian Journal of Multidisciplinary Research Vol. 4 No. 1 (2025): January 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/eajmr.v4i1.13073

Abstract

The goal of this study is to explore how Social Media Marketing, Store Atmosphere, plus Electronic Word of Mouth (E-WOM) influence consumer purchasing decisions at Café Koat Kopi. The study involved a sample of 100 respondents who had previously made purchases at the café. Data was gathered through a survey, utilizing a questionnaire as the primary research instrument. The findings of the study demonstrate that: (1) Social Media Marketing does not significantly influence purchasing decisions for products at Café Koat Kopi, (2) Store Atmosphere significantly and positively influences purchasing decisions, and (3) Electronic Word of Mouth (E-WOM) also plays a noteworthy and positively role in influencing purchasing decisions for Café Koat Kopi products.
Co-Authors Ab Wahab, Nur Yuhainis Ariyanto, Afivudin Audita Nuvriasari Ayunda, Sucia Eka Dian, Dian Rahayu Dicky Wahyudi Furwati, Fetronela Eti Hidayati, Dewiana Nur Hudin, Norlaile Salleh Hutajulu, Martahan Irfan Hidayat, Irfan Kakanita Ari Puspitasari kusuma, nala tri Loka, Oktavianus Dappa Martinus Budiantara, Martinus Nala Tri Kusuma Nuraeni, Pitri Paramitalaksmi, Ratri Parera, Ignatius Alfian Chandra Prastiwi, Anis Puspitasari, Kakanita Ari Rachmawati, Putri Agustina Rida, Zalfa’ Nadhifatun Rismayanti Rismayanti Rochmad Bayu Utomo Saputra, Riski Adi Septian, M. Rizaldi Septiani, Wara Dwi Surun, Miftahu Tutut Dewi Astuti