Indonesian Journal of Banking and Financial Technology (FINTECH)
Vol. 3 No. 1 (2025): January 2025

Tourism Potential of Mandalika Destination

Suma Thesa (Unknown)
Ni Made Ari Oka Megawathi (Unknown)
Sahril Wahyudi (Unknown)
Anak Agung Made Dwi putri Kusumayanti (Unknown)
Ni Komang Ayu Wandira (Unknown)
Sirin Huwaida (Unknown)
Wahyuni (Unknown)
Ketut Surata (Unknown)
Putu Utama (Unknown)

Article Info

Publish Date
31 Jan 2025

Abstract

This study analyzes the tourism management and economic potential of the Special Economic Zone (SEZ) Mandalika. This case study identifies challenges such as high ticket prices, limited accessibility, and inadequate information, which hinder local participation. Using a qualitative approach, data was collected through interviews, observations, and document analysis. The findings highlight the need for more inclusive and affordable promotional strategies, and strengthening community relations. Recommendations include providing more accessible entry options and more relevant promotions to enhance local engagement and support economic growth and cultural preservation in Mandalika.

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Journal Info
Indonesian Journal of Banking and Financial Technology (FINTECH)
Website

Abbrev

fintech

Publisher

PT FORMOSA CENDEKIA GLOBAL

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

The Indonesian Journal of Banking and Financial Technology (FINTECH) is an open-access academic journal founded to provide a strong venue or platform to publish, disseminate, promote, publicize, and develop the application of mathematics, statistics, computer science, finance, and business law in ...