Journal of Economic, Bussines and Accounting (COSTING)
Vol. 7 No. 6 (2024): COSTING : Journal of Economic, Bussines and Accounting

THE INFLUENCE OF CUSTOMER VALUE, SERVICE QUALITY AND CUSTOMER EXPERIENCE ON CUSTOMER SATISFACTION IN THE PACARKEMBANG VILLAGE

Riyanti Sumee (Universitas Negeri Surabaya)
Yessy Artanti (Universitas Negeri Surabaya)
Sanaji Sanaji (Universitas Negeri Surabaya)

Article Info

Publish Date
31 Dec 2024

Abstract

This study aims to determine the influence of customer value, service quality, and customer experience on customer satisfaction in Pacarkembang Village. This study uses an explanatory survey method, with a purposive sampling technique using 100 respondents. The analysis technique used is multiple linear regression analysis with SPSS 23 software. The results of this study indicate that there is an influence between customer value and customer satisfaction. Service quality has a significant positive influence on service satisfaction. However, customer experience does not affect customer satisfaction

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Journal Info
Journal of Economic, Bussines and Accounting (COSTING)
Website

Abbrev

COSTING

Publisher

Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi

Subject

Economics, Econometrics & Finance

Description

COSTING : Journal of Economic, Bussines and Accounting reviewed covers theoretical and applied research in the field of Economics, Business and Accounting. Priority is given to those articles which satisfy the main scope of the journal, and have an impact in the research areas of interest. ...