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All Journal Journal of Economic, Bussines and Accounting (COSTING)
Riyanti Sumee
Universitas Negeri Surabaya
Economics, Econometrics & Finance

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THE INFLUENCE OF CUSTOMER VALUE, SERVICE QUALITY AND CUSTOMER EXPERIENCE ON CUSTOMER SATISFACTION IN THE PACARKEMBANG VILLAGE Riyanti Sumee; Yessy Artanti; Sanaji Sanaji
Journal of Economic, Bussines and Accounting (COSTING) Vol. 7 No. 6 (2024): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i6.14278

Abstract

This study aims to determine the influence of customer value, service quality, and customer experience on customer satisfaction in Pacarkembang Village. This study uses an explanatory survey method, with a purposive sampling technique using 100 respondents. The analysis technique used is multiple linear regression analysis with SPSS 23 software. The results of this study indicate that there is an influence between customer value and customer satisfaction. Service quality has a significant positive influence on service satisfaction. However, customer experience does not affect customer satisfaction
Co-Authors Sanaji Yessy Artanti