Jurnal Akuntansi, Manajemen dan Ilmu Ekonomi (JASMIEN)
Vol. 5 No. 02 (2025): Jurnal Akuntansi, Manajemen dan Ilmu Ekonomi (Jasmien) : Desember-Febuari

The Effect of Service Quality And Servicescape on Impulsive Buying Behavior with Shopping Emotion as Intervening Variable for Consumers Store of Fashion Uniqlo Duta Mall Banjarmasin, South Kalimantan

Diany, Adista Anjar (Unknown)
Sucidha, Irma (Unknown)
Kosasih, Nico (Unknown)

Article Info

Publish Date
22 Jan 2025

Abstract

The rapid growth of the retail business requires effective strategies to capture market share. This study aims to analyse the effect of service quality and servicescape on impulse buying behaviour through shopping emotions in Uniqlo Duta Mall Banjarmasin consumers. The research method uses primary and secondary data from questionnaires and literature studies with 111 respondents. The results of the analysis show that service quality and servicescape have a positive and significant impact on impulse buying behaviour with shopping emotions as an intermediary variable.

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Journal Info
Jurnal Akuntansi, Manajemen dan Ilmu Ekonomi (JASMIEN)
Website

Abbrev

Jasmien

Publisher

Cattleya Darmaya Fortuna

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

Focus and Scope Journal Accounting, Management And Economics(JASMIEN) on Cattleya Darmaya Fortuna is accepts related writings: Akuntansi Manajemen Ilmu Ekonomi Journal Accounting, Management And Economics (JASMIEN) also accepts all writings in various disciplines in accordance with the above ...