Management Analysis Journal
Vol 4 No 4 (2015): Management Analysis Journal

PENGARUH KUALITAS LAYANAN DAN INOVASI LAYANAN TERHADAP KEPUASAN KONSUMEN PADA RUMAH SAKIT BUAH HATI KUDUS

Muslichati, Ela Zakiya (Unknown)
Wartini, Sri (Unknown)



Article Info

Publish Date
05 Dec 2015

Abstract

The purpose of this research is to explain influence the service quality and service innovation, partial or simultaneous to the consumer satisfaction of Buah Hati Hospital Kudus The sampling uses incidental sampling technique. The numbers of respondents are 116 respondents. The methods used to collect the data are method observation, interview method and questionnaire method. Analysis of data using multiple linier regression with SPSS version 20. The thing prove that there is the influence of the service quality  and services innovation simultaneously positive and significant on consumer satisfaction. The conclusion of this research is the service quality and service innovation influential in partial and simultaneous to consumer satisfaction. So it could be explained that the higher quality of service and improved service innovation, the consumer satisfaction steadily grew.

Copyrights © 2015






Journal Info

Abbrev

maj

Publisher

Subject

Decision Sciences, Operations Research & Management

Description

Management Analysis Journal (MAJ) is an open-access electronic journal focusing on scientific work on the field of business. This journal applies the theory developed from business research and connects it to actual business situations. The articles within this journal are published quarterly ...