Jurnal Abdimas Bina Bangsa
Vol. 6 No. 1 (2025): Jurnal Abdimas Bina Bangsa

PELATIHAN DIGITAL MARKETING BAGI UMKM UNTUK MENINGKATKAN DAYA SAING DI ERA DIGITAL

Ilham, Ratih Milati (Unknown)
Utami Puspitasari, Ratih Hesty (Unknown)
Amin, Fatkhul (Unknown)

Article Info

Publish Date
10 Jan 2025

Abstract

Digital marketing has become one of the main strategies in increasing the competitiveness of Micro, Small and Medium Enterprises (MSMEs) in the digital era. This article aims to describe community service activities in the form of digital marketing training for MSMEs. This activity aims to increase the digital literacy of MSME players, expand market reach, and increase income through digital platforms. The methods used in this activity include socialization, interactive training, and mentoring. The results of the activity show that MSME players are able to understand the basic concepts of digital marketing, operate digital platforms, and utilize social media and marketplaces to increase sales.

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Journal Info
Jurnal Abdimas Bina Bangsa
Website

Abbrev

jabb

Publisher

Universitas Bina Bangsa

Subject

Education Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

Description

Jurnal Abdimas Bina Bangsa (JABB) teregistrasi dengan nomor p-ISSN: 2722-936X dan e-ISSN: 2722-9394. Merupakan Jurnal yang berisi artikel-artikel ilmiah yang meliputi bidang Pengabdian kepada Masyarakat yang dikelola oleh Lembaga Penelitian dan Pengabdian pada Masyarakat (LP2M) Universitas Bina ...