Formosa Journal of Multidisciplinary Research (FJMR)
Vol. 4 No. 1 (2025): January 2025

The Influence of Product Quality, Green Advertising and Environment Awareness on the Purchase Decision of Aqua Brand Packaged Drinking Water Products

Hidayati, Dewiana Nur (Unknown)
Harsoyo, Titik Desi (Unknown)

Article Info

Publish Date
29 Jan 2025

Abstract

This study examines the influence of product quality, green advertising and environment awareness on purchasing decisions for Aqua brand bottled drinking water. The sample consisted of 100 consumer respondents who had purchased Aqua products. Data were collected through a survey using a questionnaire. The research indicate that: Product quality has a positive and significan influence on consumer purchasing decision for Aqua products, Green Advertising and Environmental Awareness does not have a significan influence on consumer purchasing decisions for Aqua products.

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Journal Info
Formosa Journal of Multidisciplinary Research (FJMR)
Website

Abbrev

fjmr

Publisher

PT FORMOSA CENDEKIA GLOBAL

Subject

Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Education Social Sciences

Description

Formosa Journal of Multidisciplinary Research (FJMR) is a multidisciplinary journal published by Formosa Publisher. Formosa Journal of Multidisciplinary Research (FJMR) is published every month (monthly). Formosa Journal of Multidisciplinary Research (FJMR) is a peer reviewed, open access, and ...