Management Analysis Journal
Vol 4 No 1 (2015): Management Analysis Journal

PENGARUH KUALITAS PELAYANAN, PERSEPSI HARGA DAN NILAI PELANGGAN TERHADAP LOYALITAS KONSUMEN MELALUI KEPUASAN PELANGGAN SEBAGAI VARIABEL INTERVENING

Wijayanti, Ika Wahyu (Unknown)
Wahyono, Wahyono (Unknown)

Article Info

Publish Date
08 Mar 2015

Abstract

This study aimed to determine the effect of service quality, price perception and customer value on customer loyalty through customer satisfaction as an intervening variable of the consumer-Indosat IM3 cellular card. Data were collected from 100 respondents of IM3 users using accidental sampling method, then processed using SPSS 16.0 software using path analysis. The results show that there is a positive and significant impact service quality, price perception and customer value to customer loyalty. Service quality has significant positive effect on loyalty through customer satisfaction as mediation, price perception and customer value has negatively affect loyalty through customer satisfaction as mediation

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Journal Info
Management Analysis Journal
Website

Abbrev

maj

Publisher

Universitas Negeri Semarang

Subject

Decision Sciences, Operations Research & Management

Description

Management Analysis Journal (MAJ) is an open-access electronic journal focusing on scientific work on the field of business. This journal applies the theory developed from business research and connects it to actual business situations. The articles within this journal are published quarterly ...