<![CDATA[This study aims to produce flipbooks as local wisdom-based teaching materials that can encourage cultural and civic literacy and strengthen character education among students. These teaching materials include information about Tangerang City, the Palang Pintu tradition, and the Lenggang Cisadane dance. The process of developing these teaching materials follows the ADDIE model. Data were collected through interviews, questionnaires, and tests, where the questionnaires included assessments from media experts, material experts, and student responses, while the tests consisted of Pre-test and Post-test. Data analysis was carried out using t-test and n-gain tests. The research sample involved 30 fourth-grade students at SDIT Tunas Harapan Ilahi, Tangerang City, Banten. The results of the study showed that the development of teaching materials carried out was classified as "very feasible," with an average student response reaching 91%, which was considered "very good." The use of local wisdom-based teaching materials with flipbook media has been proven to have a positive impact on encouraging cultural and civic literacy and strengthening character education. The effectiveness of teaching materials to encourage cultural and civic literacy reached 76.4% ("high" category), while in strengthening character education it reached 68.4% ("moderate" category). Based on these findings, local wisdom-based teaching materials with flipbook media are considered feasible to be used in improving cultural and civic literacy skills and strengthening character education of elementary school students.]]>
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