PENGARUH LOKASI DAN STRATEGI PEMASARAN TERHADAP PENJUALAN BAKSO BAKAR JUMBO ANTUM ARSYA DI JL.TEMPULING MEDAN, SUMATERA UTARA

Asshifa Nazila Aridzki
Fitriyani Dalimunthe
Muhammad Zikri Alshaufi
Zainarti Zainarti

Jurnal Ilmiah Ekonomi dan Manajemen
Vol. 2 No. 6 (2024): JURNAL ILMIAH EKONOMI DAN MANAJEMEN (JIEM)

This study aims to analyze the effect of location and marketing strategy on the sales of Bakso Bakar Jumbo Antum Arsya. With a quantitative and qualitative approach, this research identifies key factors that influence sales success. Data was collected through customer surveys, interviews with management, and social media analysis. The results show that a strategic location and the implementation of effective marketing strategies significantly increase sales. The findings provide insights for culinary entrepreneurs in growing their business. Translated with DeepL.com (free version).