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All Journal al-Afkar, Journal For Islamic Studies Jurnal Ilmiah Ekonomi dan Manajemen
Asshifa Nazila Aridzki
Unknown Affiliation
Social Sciences Other

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PENGARUH LOKASI DAN STRATEGI PEMASARAN TERHADAP PENJUALAN BAKSO BAKAR JUMBO ANTUM ARSYA DI JL.TEMPULING MEDAN, SUMATERA UTARA Asshifa Nazila Aridzki; Fitriyani Dalimunthe; Muhammad Zikri Alshaufi; Zainarti Zainarti
JURNAL ILMIAH EKONOMI DAN MANAJEMEN Vol. 2 No. 6 (2024): JURNAL ILMIAH EKONOMI DAN MANAJEMEN (JIEM)
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jiem.v2i6.1773

Abstract

This study aims to analyze the effect of location and marketing strategy on the sales of Bakso Bakar Jumbo Antum Arsya. With a quantitative and qualitative approach, this research identifies key factors that influence sales success. Data was collected through customer surveys, interviews with management, and social media analysis. The results show that a strategic location and the implementation of effective marketing strategies significantly increase sales. The findings provide insights for culinary entrepreneurs in growing their business. Translated with DeepL.com (free version).
Exploration of Constraints and Strategies to Increase Public Interest and Saving Experience in Bank Syariah Indonesia Financial Services: Case Study of Bank Syariah Indonesia in Medan, North Sumatra Asshifa Nazila Aridzki; Ahmad Syakir; Nursantri Yanti
al-Afkar, Journal For Islamic Studies Vol. 8 No. 2 (2025)
Publisher : Perkumpulan Dosen Fakultas Agama Islam Indramayu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31943/afkarjournal.v8i2.2315

Abstract

The main objective is to explore the constraints and solutions in increasing public participation in sharia financial services at Bank Syariah Indonesia (BSI), particularly in Medan, North Sumatra. The proposed hypothesis is that sharia financial literacy and effective education can increase public awareness and interest in BSI services. The method used is qualitative with a descriptive approach. Data were collected through structured questionnaires, interviews, observations, and documentation from 115 BSI customers in Medan. Data analysis was conducted using the Miles and Huberman model, which includes data reduction, data presentation, and conclusion drawing and verification. The results indicate several main obstacles, namely the low level of sharia financial literacy (only 12.5% of respondents have a strong understanding of sharia financial principles), the limited effectiveness of promotions (50.9% feel the promotions are quite effective, while 23.7% find them less informative), and technical challenges such as difficulties in migrating the application to Beyond (37.5% of respondents) and the instability of the BSI Mobile application (59% of respondents). The recommended strategies include strengthening community-based education programs, collaborating with educational institutions, diversifying promotional media, and investing in technological infrastructure. The importance of financial and technological literacy in enhancing sharia financial inclusion is a key focus, while also providing strategic recommendations for BSI to expand its service reach. The results are expected to serve as a reference for the development of more inclusive marketing strategies and educational programs.
Co-Authors Ahmad Syakir Fitriyani Dalimunthe Muhammad Zikri Alshaufi Nursantri Yanti zainarti zainarti