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All Journal Al-Kharaj: Journal of Islamic Economic and Business Jurnal Ilmiah Ekonomi dan Manajemen
Muhammad Zikri Alshaufi
Unknown Affiliation
Economics, Econometrics & Finance Other

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PENGARUH LOKASI DAN STRATEGI PEMASARAN TERHADAP PENJUALAN BAKSO BAKAR JUMBO ANTUM ARSYA DI JL.TEMPULING MEDAN, SUMATERA UTARA Asshifa Nazila Aridzki; Fitriyani Dalimunthe; Muhammad Zikri Alshaufi; Zainarti Zainarti
JURNAL ILMIAH EKONOMI DAN MANAJEMEN Vol. 2 No. 6 (2024): JURNAL ILMIAH EKONOMI DAN MANAJEMEN (JIEM)
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jiem.v2i6.1773

Abstract

This study aims to analyze the effect of location and marketing strategy on the sales of Bakso Bakar Jumbo Antum Arsya. With a quantitative and qualitative approach, this research identifies key factors that influence sales success. Data was collected through customer surveys, interviews with management, and social media analysis. The results show that a strategic location and the implementation of effective marketing strategies significantly increase sales. The findings provide insights for culinary entrepreneurs in growing their business. Translated with DeepL.com (free version).
E-Digital Transactions From An Islamic Economic Perspective Among Students of The Faculty of Islamic Economics And Business, North Sumatra State Islamic University Muhammad Zikri Alshaufi; Ahmad Syakir; Nurul Inayah
Al-Kharaj: Journal of Islamic Economic and Business Vol. 7 No. 4 (2025): All articles in this issue include authors from 3 countries of origin (Indonesi
Publisher : LP2M IAIN Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24256/kharaj.v7i4.8321

Abstract

The phenomenon of game top-up transactions among students is part of the rapidly growing digital economy in the modern era. This study aims to determine the behavior of students at the Faculty of Economics and Islamic Business at UIN North Sumatra in conducting game top-up transactions and to assess their compliance with Islamic economic principles. The method used is a descriptive qualitative approach with data collection through interviews, observations, and documentation of active students who regularly conduct game top-ups. The results of the study show that most students make game top-ups as a form of entertainment and fulfillment of digital recreational needs, but there is still a lack of awareness of sharia principles such as prudence in spending, the prohibition of tabdzir (wastefulness), and the urgency of ensuring that transactions are free from elements of gharar and maisir. This study recommends the importance of strengthening Islamic economic literacy among students so that they can be selective and wise in utilizing digital technology in accordance with sharia values.
Co-Authors Ahmad Syakir Asshifa Nazila Aridzki Fitriyani Dalimunthe Nurul Inayah zainarti zainarti