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All Journal Jurnal Ilmiah Ekonomi dan Manajemen
Muhammad Zikri Alshaufi
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PENGARUH LOKASI DAN STRATEGI PEMASARAN TERHADAP PENJUALAN BAKSO BAKAR JUMBO ANTUM ARSYA DI JL.TEMPULING MEDAN, SUMATERA UTARA Asshifa Nazila Aridzki; Fitriyani Dalimunthe; Muhammad Zikri Alshaufi; Zainarti Zainarti
JURNAL ILMIAH EKONOMI DAN MANAJEMEN Vol. 2 No. 6 (2024): JURNAL ILMIAH EKONOMI DAN MANAJEMEN (JIEM)
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jiem.v2i6.1773

Abstract

This study aims to analyze the effect of location and marketing strategy on the sales of Bakso Bakar Jumbo Antum Arsya. With a quantitative and qualitative approach, this research identifies key factors that influence sales success. Data was collected through customer surveys, interviews with management, and social media analysis. The results show that a strategic location and the implementation of effective marketing strategies significantly increase sales. The findings provide insights for culinary entrepreneurs in growing their business. Translated with DeepL.com (free version).
Co-Authors Asshifa Nazila Aridzki Fitriyani Dalimunthe zainarti zainarti