Training on Management of Tourism Potential and UMKM in Nagrog Tonjong Canyon Village Using Social Media

Media Aditia Abdurachman1 (Universitas Cipasung tasikmalaya, Tasikmalaya, Indonesia)
Rizky Ridwan2 (Universitas Cipasung tasikmalaya, Tasikmalaya, Indonesia)
Alfin Nur Arifah (Universitas Cipasung tasikmalaya, Tasikmalaya, Indonesia)
Dheri Febiyani Lestari (Universitas Cipasung tasikmalaya, Tasikmalaya, Indonesia)
Ramdani Al Falah (Universitas Cipasung tasikmalaya, Tasikmalaya, Indonesia)
Aldy Agustian (Universitas Cipasung tasikmalaya, Tasikmalaya, Indonesia)

Abdimas Umtas : Jurnal Pengabdian kepada Masyarakat
Vol. 8 No. 1 (2025): ABDIMAS UMTAS: Jurnal Pengabdian Kepada Masyarakat

Nagrog Village possesses untapped tourism potential, particularly at the Tonjong Canyon site. The primary challenges include inadequate infrastructure, limited community involvement in tourism management, and minimal social media promotion. The community service methods applied in this activity include field observation, planning, and training of local residents in tourism management and social media. The results show increased community awareness of tourism potential, infrastructure improvements, and enhanced promotion through social media. This initiative has contributed to increasing visitor numbers and the village's economy by leveraging its tourism assets