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PENGARUH KOMITMEN ORGANISASI TERHADAP KINERJA KARYAWAN PADA PT. SINAR NIAGA SEJAHTERA CABANG TASIKMALAYA Setia Rachmanda, Yudi; Riswandi, Dede; Agustian, Aldy; Muhammad Nur Ihsan, Adi
JURNAL EKONOMI PERJUANGAN Vol. 6 No. 1 (2024): Jurnal Ekonomi Perjuangan (JUMPER)
Publisher : LP2M Universitas Perjuangan Tasikmalaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36423/jumper.v6i1.1675

Abstract

The purpose of this study is to: 1). Knowing the organizational commitment at PT. Sinar Niaga Sejahtera Tasikmalaya Branch. 2). Knowing the performance of employees at PT. Sinar Niaga Sejahtera Tasikmalaya Branch. 3). Knowing the influence of organizational commitment to employee performance at PT. Sinar Niaga Sejahtera Tasikmalaya Branch. The research method used in this study is descriptive and verification methods. Data collection techniques are carried out through field research and literature studies. Data analysis techniques are carried out through the analysis of the Correlation Coefficient to find the value of "r" and analysis of the Coefficient of Determination (KD) to calculate the amount of organizational commitment to employee performance. Whereas to test the hypothesis the "t" test is used. The results showed that organizational commitment at PT. Sinar Niaga Sejahtera Tasikmalaya Branch belongs to the very good category with a score of 145 upholding tolerance in working and adhering to the norms prevailing in the agency. Employee performance at PT. Sinar Niaga Sejahtera Tasikmalayater Branch includes a very good category with a score of 142 which is supported by an indicator of the quality and quantity of its work. The influence of organizational commitment to employee performance at PT. Sinar Niaga Sejahtera Tasikmalaya Branch is 73.78 and is supported by calculated values (9.633)> t table (2.04), then Ho is rejected and Ha is accepted. This means that organizational commitment has a significant influence on employee performance. Keywords: Organizational Commitment and Employee Performance
PENGARUH BAURAN PEMASARAN DAN PERILAKU KONSUMEN TERHADAP KEPUTUSAN PEMBELIAN ONLINE DI SHOPEE (Studi Kasus Pada Gen Z di Kedusunan Kadugede Desa Sirnaputra) Ronayah, Siti; Mufidah, Zahra Ramdhania; Abdurachman, Aditia; Ardhiansyah, Ardhiansyah; Agustian, Aldy
Proceeding National Conference Business, Management, and Accounting (NCBMA) 7th National Conference Business, Management, and Accounting
Publisher : Faculty of Economics and Business Universitas Pelita Harapan

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The aim of this study is to identify how much marketing and consumer behavior interact well in part and simultaneously influence the decisions made when making online purchases at the shopee on the consumer generation Z in the kadugede duo that is in the village of Sirnaputra Tasikmalaya. The method in this research is to use the quantitative method. Sampling in this study using accidental sampling. The total number of respondents to this study was 163 respondents. Data collection method used using data through a lift or a questionnaire. This analysis technique uses double linear regression analysis and descriptive analysis. The results showed that partially mixed marketing variables and consumer behavior have a positive and significant influence on online purchasing decision variables. Simultaneously, mixed marketing and consumers behaviors have a significant impact on online purchase decision variable.
PENGARUH LINGKUNGAN KERJA TERHADAP KINERJA PEGAWAI PADA BADAN PENGELOLA PAJAK DAN RETRIBUSI DAERAH KOTA TASIKMALAYA Setia Rachmanda, Yudi; Zulfikar Bintang Satrio, Muhamad; Agustian, Aldy; Riswandi, Dede
JURNAL EKONOMI PERJUANGAN Vol. 6 No. 2 (2024): Jurnal Ekonomi Perjuangan (JUMPER)
Publisher : LP2M Universitas Perjuangan Tasikmalaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36423/jumper.v6i2.2031

Abstract

This study examines the effect of the work environment on employee performance at the Regional Tax and Retribution Management Agency in Tasikmalaya City. A descriptive method with a quantitative approach was used, gathering data through interviews and questionnaires. Data analysis included validity testing via item analysis and product moment formula, reliability with Cronbach's Alpha, correlation coefficient, t-test, simple linear regression, F-test, and coefficient of determination. Results showed a very low correlation (-0.185) between the work environment (X) and employee performance (Y), which was not statistically significant. Regression analysis indicated that the work environment’s effect on performance is minor, as shown by Fcount < Ftable (1.50 < 3.96). The determination coefficient (Kd) was 34.22%, suggesting that 65.78% of employee performance is influenced by other factors.   Keywords: Work Environment and Employee Performance    
Training on Management of Tourism Potential and UMKM in Nagrog Tonjong Canyon Village Using Social Media Media Aditia Abdurachman1; Rizky Ridwan2; Alfin Nur Arifah; Dheri Febiyani Lestari; Ramdani Al Falah; Aldy Agustian
ABDIMAS: Jurnal Pengabdian Masyarakat Vol. 8 No. 1 (2025): ABDIMAS UMTAS: Jurnal Pengabdian Kepada Masyarakat
Publisher : LPPM Universitas Muhammadiyah Tasikmalaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35568/abdimas.v8i1.5647

Abstract

Nagrog Village possesses untapped tourism potential, particularly at the Tonjong Canyon site. The primary challenges include inadequate infrastructure, limited community involvement in tourism management, and minimal social media promotion. The community service methods applied in this activity include field observation, planning, and training of local residents in tourism management and social media. The results show increased community awareness of tourism potential, infrastructure improvements, and enhanced promotion through social media. This initiative has contributed to increasing visitor numbers and the village's economy by leveraging its tourism assets
PENGARUH BAURAN PEMASARAN DAN PERILAKU KONSUMEN TERHADAP KEPUTUSAN PEMBELIAN ONLINE DI SHOPEE (Studi Kasus Pada Gen Z di Kedusunan Kadugede Desa Sirnaputra) Ronayah, Siti; Mufidah, Zahra Ramdhania; Abdurachman, Aditia; Ardhiansyah, Ardhiansyah; Agustian, Aldy
Proceeding National Conference Business, Management, and Accounting (NCBMA) 7th National Conference Business, Management, and Accounting
Publisher : Faculty of Economics and Business Universitas Pelita Harapan

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The aim of this study is to identify how much marketing and consumer behavior interact well in part and simultaneously influence the decisions made when making online purchases at the shopee on the consumer generation Z in the kadugede duo that is in the village of Sirnaputra Tasikmalaya. The method in this research is to use the quantitative method. Sampling in this study using accidental sampling. The total number of respondents to this study was 163 respondents. Data collection method used using data through a lift or a questionnaire. This analysis technique uses double linear regression analysis and descriptive analysis. The results showed that partially mixed marketing variables and consumer behavior have a positive and significant influence on online purchasing decision variables. Simultaneously, mixed marketing and consumers behaviors have a significant impact on online purchase decision variable.
Identifikasi Gender Dalam Keaktifan Pembelajaran Menggunakan Metode Face Recognition Agustian, Aldy; Rahmah, Sabrina Aulia; Satria, Welnof
Jurnal Minfo Polgan Vol. 14 No. 1 (2025): Artikel Penelitian
Publisher : Politeknik Ganesha Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33395/jmp.v14i1.14952

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh gender terhadap proses pembelajaran di bidang teknologi informasi serta merancang sistem pengenalan wajah berbasis gender yang dapat diterapkan di lingkungan pembelajaran Universitas Dharmawangsa. Sistem ini didesain khusus untuk mahasiswa jurusan Teknologi Informasi dan bertujuan memberikan solusi praktis dalam mengevaluasi keterlibatan gender di ruang kelas. Dengan memanfaatkan teknologi face recognition, sistem ini mampu mengenali gender mahasiswa secara otomatis berdasarkan data gambar yang dikumpulkan. Metode penelitian meliputi pengumpulan dataset yang terdiri dari 200 gambar mahasiswa angkatan 2021-2022 dengan kategori gender laki-laki dan perempuan. Penelitian ini memiliki batasan interaksi hanya pada proses pembelajaran di kelas Teknologi Informasi Universitas Dharmawangsa. Dengan sistem yang dirancang, penelitian ini diharapkan dapat membantu dosen dalam menilai keterlibatan mahasiswa selama proses pembelajaran berdasarkan perspektif gender. Hasil dari penelitian ini dapat memberikan kontribusi dalam pengembangan sistem Smart Identification yang bertujuan untuk meningkatkan kualitas pembelajaran mahasiswa. Selain itu, penelitian ini juga bertujuan untuk menggali wawasan lebih dalam mengenai kesetaraan gender dalam keaktifan proses pembelajaran di lingkungan pendidikan tinggi. Kesimpulannya, sistem ini tidak hanya menjadi alat bantu pembelajaran, tetapi juga menjadi sarana untuk mempromosikan kesadaran akan pentingnya kesetaraan gender di dunia pendidikan.
PENGARUH LINGKUNGAN KERJA TERHADAP KINERJA PEGAWAI PADA BADAN PENGELOLA PAJAK DAN RETRIBUSI DAERAH KOTA TASIKMALAYA Setia Rachmanda, Yudi; Zulfikar Bintang Satrio, Muhamad; Agustian, Aldy; Riswandi, Dede
JURNAL EKONOMI PERJUANGAN Vol. 6 No. 2 (2024): Jurnal Ekonomi Perjuangan (JUMPER)
Publisher : LP2M Universitas Perjuangan Tasikmalaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36423/jumper.v6i2.2031

Abstract

This study examines the effect of the work environment on employee performance at the Regional Tax and Retribution Management Agency in Tasikmalaya City. A descriptive method with a quantitative approach was used, gathering data through interviews and questionnaires. Data analysis included validity testing via item analysis and product moment formula, reliability with Cronbach's Alpha, correlation coefficient, t-test, simple linear regression, F-test, and coefficient of determination. Results showed a very low correlation (-0.185) between the work environment (X) and employee performance (Y), which was not statistically significant. Regression analysis indicated that the work environment’s effect on performance is minor, as shown by Fcount < Ftable (1.50 < 3.96). The determination coefficient (Kd) was 34.22%, suggesting that 65.78% of employee performance is influenced by other factors.   Keywords: Work Environment and Employee Performance