<![CDATA[This study aims to analyze the influence of the variables Service Quality (X1), and Trust (X2), on the dependent variables of Customer Loyalty (Y) of J&T Express consumers in the Jepara branch. The respondents of the study were consumers who made purchases at J&T Express at the Jepara branch totaling 100 respondents. This study uses primary data by collecting data through observation with questionnaires. The data collection medology uses a survey using the accidental sampling method. The results of the multiple liner regression analysis had a positive relationship between the independent variable and the dependent variable. The result of the determination coefficient with an R square value of 91%, means that the model in this study can be explained by 91%, while the remaining 9% is explained by other variables outside the research model]]>
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