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MENINGKATKAN PERTUMBUHAN EKONOMI HIJAU MELALUI TINGKAT PENDAPATAN DAN PENDIDIKAN Huda, Nurul; Imron, Moch; Sarimaryoni, Hamdi
Bisman (Bisnis dan Manajemen): The Journal of Business and Management Vol. 7 No. 1 (2024): Februari 2024
Publisher : Program Studi Manajemen, Fakultas Ekonomi, Universitas Islam Majapahit, Jawa Timur, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36815/bisman.v7i1.3188

Abstract

Green economic growth can have a negative impact on poor communities. The green economic transition can cause an increase in energy prices which can have a negative impact on poor communities. The green economic transition can cause job losses, especially for sectors whose supporting materials depend on intensive natural resources. This research aims to analyze the influence of poor people's income with the independent variables being the level of income and education on the affected green economists. This research uses primary data and secondary data. The research results show that people's income has a negative influence on the impact of the green economy. An increase in people's income can reduce the negative impact of the green economy. Education has a positive effect on increasing the growth and sustainability of the green economist program in the Jepara region.
Meningkatkan Brand Image melalui Kualitas Produk dan Gaya Hidup Hedonis Sarimaryoni, Hamdi; Darodjatun, M.A.S Sridjoko; Prambudi, Bono; Imron, Moch; Huda, Nurul; Mubais, Ahmad
Bisman (Bisnis dan Manajemen): The Journal of Business and Management Vol. 7 No. 3 (2024): November 2024
Publisher : Program Studi Manajemen, Fakultas Ekonomi, Universitas Islam Majapahit, Jawa Timur, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36815/bisman.v7i3.3281

Abstract

This study aims to analyze the influence of Product Quality and Hedonic Lifestyle on the Brand Image of Wuling-branded vehicles in the Jepara region. The research employs a survey method with an accidental sampling technique, involving 100 respondents. Data collected includes both primary and secondary sources, analyzed using multiple linear regression. The findings reveal that an improvement in product quality significantly contributes to Wuling's brand image, with a regression coefficient of 0.386, indicating that a 1% increase in product quality enhances the brand image by 0.386%. Additionally, hedonic lifestyle positively impacts brand image, with a coefficient of 0.210. These results underline the importance of product quality and engaging marketing strategies in attracting consumer interest. The uniqueness of this research lies in its focus on the interaction between product quality and hedonic lifestyle within the context of the automotive market in Jepara, a topic rarely explored in existing literature. This study provides new insights for Wuling manufacturers to formulate more effective marketing strategies while emphasizing continuous attention to product quality to maintain customer loyalty in a competitive market. Consequently, this research not only contributes to marketing theory development but also offers practical implications for Indonesia's automotive industry.
ANALYSIS OF THE INFLUENCE OF E-SERVICE QUALITY AND PERCEIVED RISK ON CUSTOMER LOYALTY Darodjatun, M.A.S Sridjoko; Prambudi, Bono; Mubais, Ahmad; Sarimaryoni, Hamdi; Gunawan, Ikhsan; Imron, Moch
Jurnal Bina Bangsa Ekonomika Vol. 18 No. 1 (2025): Jurnal Bina Bangsa Ekonomika (JBBE)
Publisher : LP2M Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/jbbe.v18i1.676

Abstract

This research aims to analyze the influence of electronic service quality (e-service quality) and risk perception on customer loyalty at the Indah Cargo Logistik Jepara Branch delivery service. The research method used is a survey with a quantitative approach. The research sample of 100 respondents was obtained through accidental sampling technique. Data analysis uses multiple linear regression. The research results show that both e-service quality and risk perception significantly and positively influence customer loyalty. Good electronic service quality and low risk perception encourage customers to be more loyal to Indah Cargo Logistik delivery services. The coefficient of determination (R²) of 0.724 indicates that 72.4% of the variation in customer loyalty can be explained by the e-service quality and risk perception variables. This means that these two variables have a fairly strong influence on customer loyalty. The remaining 27.6% of variations in customer loyalty are influenced by other factors not measured in this research
INCREASE CUSTOMER LOYALTY THROUGH SERVICE QUALITY, AND TRUST Aminnudin, Moch; Sofwan, Ali; Sarimaryoni, Hamdi
Jurnal Bina Bangsa Ekonomika Vol. 18 No. 1 (2025): Jurnal Bina Bangsa Ekonomika (JBBE)
Publisher : LP2M Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/jbbe.v18i1.863

Abstract

This study aims to analyze the influence of the variables Service Quality (X1), and Trust (X2), on the dependent variables of Customer Loyalty (Y) of J&T Express consumers in the Jepara branch. The respondents of the study were consumers who made purchases at J&T Express at the Jepara branch totaling 100 respondents. This study uses primary data by collecting data through observation with questionnaires. The data collection medology uses a survey using the accidental sampling method. The results of the multiple liner regression analysis had a positive relationship between the independent variable and the dependent variable. The result of the determination coefficient with an R square value of 91%, means that the model in this study can be explained by 91%, while the remaining 9% is explained by other variables outside the research model
Pelatihan Pengelolaan Risiko Bagi Pelaku Usaha Umkm Taman Setiabudi Banyumanik Semarang Sutaat, Sutaat; Purwaningrum, Dyah; Sarimaryoni, Hamdi
Lentera Pengabdian Vol. 1 No. 02 (2023): April 2023
Publisher : Lentera Ilmu Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59422/lp.v1i02.55

Abstract

Risiko usaha merupakan bagian dari kehidupan suatu usaha dan seseorang yang menjalankan usaha pasti menjumpai berbagai jenis risiko yang biasa berkonotasi negatif yang dapat merugikan usaha yang dijalankan, jika tidak segera diantisipasi sejak awal akan membahayakan usaha jangka pendek maupun jangka panjang. Risiko selalu berkaitan dengan kemungkinan keadaan yang dapat mengancam pencapaian target bisnis yang telah ditetapkan. Dengan keadaan risiko yang penuh dengan ketidakpastian akan menggangu pencapaian bisnis yang ditetapkan, maka sebuah risiko harus dikelola dengan baik melalui manajemen risiko yang profesional. Para pelaku usaha UMKM di Taman Setiabudi Banyumanik Semarang Jawa Tengah sebagai salah satu obyek dalam kegiatan pengabdian ini dan keberadaan industri kecil yang semakin kompetitif yang penuh dengan persaingan sudah seharusnya memperhatikan kemampuan pengelolaan resiko yang baik. Salah satu indikator pengeloan risiko yang baik adalah pelaku usaha mampu menerapakan sistem pengeloan risiko secara resmi dalam hal ini semua level manajemen, kegiatan pengelolaan risiko harus terintegrasi dengan semua kegiatan yang ada diperusahaan dan manajemen risiko harus kaji secara komperhensif.