Pedagogic Research - Applied Literacy Journal
Vol. 2 No. 1 (2025): Volume 2 Number 1 January 2025

THE INFLUENCE OF LIVE VIDEO STREAMING, TRUST, AND PRICE FEATURES ON PURCHASING DECISIONS FOR TIKTOK E-COMMERCE CUSTOMERS

Rini Hardiyani (Unknown)

Article Info

Publish Date
30 Jan 2025

Abstract

This study aims (1) To determine the effect of live video streaming on e-commerce purchasing decisions on TikTok. (2) To determine the effect of Trust on e-commerce purchasing decisions on TikTok. (3) To determine the effect of price on e-commerce purchasing decisions on TikTok. The research method used is a quantitative method. Data collection is used in this study using a questionnaire (google form). The number of samples in this study was calculated using the Slovin formula and obtained 96 respondents who were TikTok e-commerce users. The data processing method in this study used SPSS software version 20.0. The results of the study showed that (1) Live Video Streaming has a significant effect on Purchasing Decisions. (2) Trust does not have a significant effect on Purchasing Decisions. (3) Price has a positive effect on purchasing decisions.

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Journal Info
Pedagogic Research - Applied Literacy Journal
Website

Abbrev

paraplu

Publisher

Suluh Adiluhung Publisher

Subject

Humanities Computer Science & IT Education Health Professions Languange, Linguistic, Communication & Media

Description

Pedagogic Research-Applied Literacy Journal (PARAPLU) is an interdisciplinary journal that publishes original and applied products of research, community service and any literacy in education for audiences of researcher, educator, practitioner, and students throughout the world. Pedagogic ...