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All Journal Jurnal Pengabdian Masyarakat Nian Tana Pedagogic Research - Applied Literacy Journal
Rini Hardiyani
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Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Education Health Professions Languange, Linguistic, Communication & Media

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THE INFLUENCE OF LIVE VIDEO STREAMING, TRUST, AND PRICE FEATURES ON PURCHASING DECISIONS FOR TIKTOK E-COMMERCE CUSTOMERS Rini Hardiyani
Pedagogic Research-Applied Literacy Journal Vol. 2 No. 1 (2025): Volume 2 Number 1 January 2025
Publisher : Suluh Adiluhung Publisher (SAPub)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70574/3vjjax34

Abstract

This study aims (1) To determine the effect of live video streaming on e-commerce purchasing decisions on TikTok. (2) To determine the effect of Trust on e-commerce purchasing decisions on TikTok. (3) To determine the effect of price on e-commerce purchasing decisions on TikTok. The research method used is a quantitative method. Data collection is used in this study using a questionnaire (google form). The number of samples in this study was calculated using the Slovin formula and obtained 96 respondents who were TikTok e-commerce users. The data processing method in this study used SPSS software version 20.0. The results of the study showed that (1) Live Video Streaming has a significant effect on Purchasing Decisions. (2) Trust does not have a significant effect on Purchasing Decisions. (3) Price has a positive effect on purchasing decisions.
Peningkatan Kesadaran Masyarakat terhadap Risiko Konsumsi Pemanis Buatan Rallyanta Tarigan; Amalia Malik; Rini Hardiyani; Helda Jaya Puspita; Nova Hidayati Diyah Larasati
JPMNT JURNAL PENGABDIAN MASYARAKAT NIAN TANA Vol. 3 No. 1 (2025): Januari: Jurnal Pengabdian Masyarakat Nian Tana
Publisher : Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/jpmnt.v3i1.706

Abstract

Artificial sweeteners are widely present in food and beverages consumed in daily life. However, many consumers remain unaware of the potential negative impacts of artificial sweetener consumption. This study aims to evaluate the public's understanding of the adverse effects associated with artificial sweeteners. The method used involves active participation through direct education, incorporating pre-test and post-test questionnaires. The pre-test results show that 6 respondents, accounting for 37% of the total 20 respondents, were unaware of the long-term negative impacts. In contrast, the post-test results indicate that all respondents agreed to reduce their consumption of artificial sweeteners to mitigate potential adverse effects.
Co-Authors Amalia Malik Helda Jaya Puspita Nova Hidayati Diyah Larasati Rallyanta Tarigan