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All Journal Jurnal Ilmiah Inovasi Jurnal Pengabdian Masyarakat Nian Tana Pedagogic Research - Applied Literacy Journal
Rini Hardiyani
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Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Education Health Professions Languange, Linguistic, Communication & Media Other

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THE INFLUENCE OF LIVE VIDEO STREAMING, TRUST, AND PRICE FEATURES ON PURCHASING DECISIONS FOR TIKTOK E-COMMERCE CUSTOMERS Rini Hardiyani
Pedagogic Research-Applied Literacy Journal Vol. 2 No. 1 (2025): Volume 2 Number 1 January 2025
Publisher : Suluh Adiluhung Publisher (SAPub)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70574/3vjjax34

Abstract

This study aims (1) To determine the effect of live video streaming on e-commerce purchasing decisions on TikTok. (2) To determine the effect of Trust on e-commerce purchasing decisions on TikTok. (3) To determine the effect of price on e-commerce purchasing decisions on TikTok. The research method used is a quantitative method. Data collection is used in this study using a questionnaire (google form). The number of samples in this study was calculated using the Slovin formula and obtained 96 respondents who were TikTok e-commerce users. The data processing method in this study used SPSS software version 20.0. The results of the study showed that (1) Live Video Streaming has a significant effect on Purchasing Decisions. (2) Trust does not have a significant effect on Purchasing Decisions. (3) Price has a positive effect on purchasing decisions.
Peningkatan Kesadaran Masyarakat terhadap Risiko Konsumsi Pemanis Buatan Rallyanta Tarigan; Amalia Malik; Rini Hardiyani; Helda Jaya Puspita; Nova Hidayati Diyah Larasati
JPMNT JURNAL PENGABDIAN MASYARAKAT NIAN TANA Vol. 3 No. 1 (2025): Januari: Jurnal Pengabdian Masyarakat Nian Tana
Publisher : Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/jpmnt.v3i1.706

Abstract

Artificial sweeteners are widely present in food and beverages consumed in daily life. However, many consumers remain unaware of the potential negative impacts of artificial sweetener consumption. This study aims to evaluate the public's understanding of the adverse effects associated with artificial sweeteners. The method used involves active participation through direct education, incorporating pre-test and post-test questionnaires. The pre-test results show that 6 respondents, accounting for 37% of the total 20 respondents, were unaware of the long-term negative impacts. In contrast, the post-test results indicate that all respondents agreed to reduce their consumption of artificial sweeteners to mitigate potential adverse effects.
Pengaruh Bauran Pemasaran Terhadap Keputusan Pembelian Produk Tape Putri Madu di Kabupaten Jember Wiguna, Ardhitya Alam; Aditya Nizar Al Ardi; Dinu Saadillah; Financia Mayasari; Rini Hardiyani; Dicky Andriyanto; Nur Azizah; Fachmi Resya; Pascawati Savitri Universitasari
Jurnal Ilmiah Inovasi Vol 26 No 1 (2026): April
Publisher : Politeknik Negeri Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini bertujuannya untuk mengetahui pengaruh variabel bauran pemasaran yang meliputi Produk (X1), Harga (X2), Lokasi (X3), dan Promosi (X4) terhadap Keputusan Pembelian (Y). Metode penelitian menggunakan pendekatan kuantitatif dengan analisis regresi linier berganda. Sampel penelitian sebanyak 40 responden yang pernah membeli Tape Putri Madu. Hasil penelitian menunjukkan bahwa secara simultan variabel independen yakni Produk (X1), Harga (X2), Lokasi (X3), dan Promosi (X4) berpengaruh signifikan terhadap Keputusan Pembelian (Y). Secara parsial, variabel Produk (X1), Harga (X2), Lokasi (X3), dan Promosi (X4) juga terbukti berpengaruh signifikan. Dengan demikian, bauran pemasaran memiliki peran penting dalam memengaruhi keputusan konsumen dalam membeli produk Tape Putri Madu
Co-Authors Aditya Nizar Al Ardi Amalia Malik Dicky Andriyanto Dinu Saadillah Fachmi Resya Financia Mayasari Helda Jaya Puspita Nova Hidayati Diyah Larasati Nur Azizah Pascawati Savitri Universitasari Rallyanta Tarigan Wiguna, Ardhitya Alam