BANGUN REKAPRIMA
Vol. 10 No. 2 (2024): Oktober 2024

PENGARUH CUSTOMER EXPERIENCE DAN TRUST TERHADAP REPURCHASE INTENTION TIKET KERETA API

Ain, Qurotul (Unknown)
Azizah, Azizah (Unknown)
Nurkhayati, Isnaini (Unknown)
Zaenuddin, Achmad (Unknown)



Article Info

Publish Date
01 Oct 2024

Abstract

PT KAI is the only company that provides rail transportation services in Indonesia. PT KAI has 9 Operational Areas (Daop) spread across Java Island. PT KAI Daop 4 Semarang oversees stations on the northern rail line in Central Java. This study aims to determine the influence of customer experience and trust on repurchase intention. The samples of this study were 100 respondents from PT KAI Daop 4 Semarang train passengers who had made a ticket purchase transaction and used the train as transportation at least twice. The sampling technique used in this study is nonprobability sampling. Data analysis used multiple linear regression with IBM SPSS 25. The data obtained was collected from questionnaire and literature review based on predetermined indicators. The results of the analysis show that customer experience and trust have an influence on repurchase intention. The magnitude of the coefficient of determination is 0.582, which means that customer experience and trust contribute 58.2%, while the remaining 41.8% is contributed by other variables not examined in this study. This implies that the customer experience experienced by passengers shows positive results and the trust that has been built by the company has an important role in repurchase intention.

Copyrights © 2024






Journal Info

Abbrev

bangun_rekaprima

Publisher

Subject

Humanities Civil Engineering, Building, Construction & Architecture Education Engineering Other

Description

Bangun Rekaprima: Jurnal Pengembangan Rekayasa, Sosial dan Humaniora as an information container that contains articles about the field of science consisting of results of research, literature review, review of books, journal reviews, popular scientific knowledge, results of translations, and other ...