Garuda - Garba Rujukan Digital

Application of Product Design, Design of Digital Promotion Tools and Design of On-Line Marketing Media for MSMEs Pupuk Bokashi in Getasan District Semarang Regency Nurkhayati, Isnaini; Sulistiyani, Endang; Azizah, Azizah; Nugroho, Jati
Society : Jurnal Pengabdian Masyarakat Vol 3, No 2 (2024): Maret
Publisher : Edumedia Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55824/jpm.v3i2.397

Community service aims to help provide solutions to problems in the fields of production, promotion and marketing faced by MSMEs of Pupuk Bokashi,Getasan District, Semarang Regency.Community Service is carried out in order to improve product quality, expand marketing areas, and increase the income of partner MSMEs.The problem faced by MSME partners is the lack of ability of MSME actors to master science and technology, think creatively and innovate in designing products, product packaging, designing promotional tools and marketing their products, so that marketing area coverage is still limited and sales turnover is still low. The solution will be provided, namely Providing training and assistance in implementing attractive product and packaging designs, creating digital promotional tool designs and creating on-line Marketing Media designs to expand marketing areas and increase sales turnover, creating new ideas from online media and assistance in making accounts on Social Media and selling accounts on the Marketplace. The method used is to provide training and assistance in making product and packaging designs, promotional tool designs and online marketing media designs.Application of technology in creating product designs, product packaging, promotional tools and online marketing media will affect product quality, expansion of marketing areas, increase in sales turnover and increase in MSME profits. Changes in marketing behavior from conventional to online marketing must be balanced with the ability of MSME players to design products to make them more attractive, design effective digital promotional tools so that products are easily recognized and use online marketing technology to expand marketing areas. It is hoped that online marketing media will be an effective choice for MSME players so they can reach a wider marketing area, increase sales turnover, so that it will have an impact on increasing the profit level of Pupuk Bokashi MSMEs, Getasan District.

PENGARUH CUSTOMER EXPERIENCE DAN TRUST TERHADAP REPURCHASE INTENTION TIKET KERETA API Ain, Qurotul; Azizah, Azizah; Nurkhayati, Isnaini; Zaenuddin, Achmad
Bangun Rekaprima Vol. 10 No. 2 (2024): Oktober 2024
Publisher : Politeknik Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32497/bangunrekaprima.v10i2.5987

PT KAI is the only company that provides rail transportation services in Indonesia. PT KAI has 9 Operational Areas (Daop) spread across Java Island. PT KAI Daop 4 Semarang oversees stations on the northern rail line in Central Java. This study aims to determine the influence of customer experience and trust on repurchase intention. The samples of this study were 100 respondents from PT KAI Daop 4 Semarang train passengers who had made a ticket purchase transaction and used the train as transportation at least twice. The sampling technique used in this study is nonprobability sampling. Data analysis used multiple linear regression with IBM SPSS 25. The data obtained was collected from questionnaire and literature review based on predetermined indicators. The results of the analysis show that customer experience and trust have an influence on repurchase intention. The magnitude of the coefficient of determination is 0.582, which means that customer experience and trust contribute 58.2%, while the remaining 41.8% is contributed by other variables not examined in this study. This implies that the customer experience experienced by passengers shows positive results and the trust that has been built by the company has an important role in repurchase intention.

PENERAPAN TEKNOLOGI PEMASARAN PRODUK MENGGUNAKAN MEDIA ONLINE BAGI UMKM DI DESA METESEH KECAMATAN TEMBALANG, KOTA SEMARANG Azizah, Azizah; Nurkhayati, Isnaini; Jumi, Jumi; Mulyono, Tedjo
Jurnal Hilirisasi Technology kepada Masyarakat (SITECHMAS) Vol. 5 No. 2 (2024): Vol. 5 No. 2 oktober 2024
Publisher : Politeknik Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32497/sitechmas.v5i2.5482

Pelaksanaan Pengabdian kepada masyarakat bertujuan untuk membantu mencarikan solusi permasalahan di bidang pemasaran dan peningkatan usaha yang dihadapi para pelaku UMKM, agar dapat meningkatkan pendapatan khalayak sasaran. Permasalahan yang dihadapi UMKM Aneka Makanan Ringan Desa Meteseh, Kecamatan Tembalang, Semarang, adalah kurangnya kemampuan para pelaku UMKM dalam menguasai IPTEK, berpikir kreatif dan berinovasi dalam memasarkan produknya. Solusi yang diberikan dengan memberikan pemahaman akan arti pentingnya Penerapan Teknologi Pemasaran Produk menggunakan media online guna memperluas wilayah pemasaran, meningkatkan omzet penjualan, menciptakan ide-ide baru dari media online dan pedampingan pembuatan akun pada media sosial dan Marketplace. Metode yang digunakan adalah dengan memberikan sosialisasi, pelatihan dan pedampingan penerapan teknologi pemasaran online. Penerapan Teknologi Pemasaran Menggunakan Media online pada UMKM di Desa Meteseh,, Semarang, akan berpengaruh terhadap perluasan wilayah pemasaran, peningkatan omzet penjualan dan peningkatan keuntungan UMKM. Pelaksanaan kegiatan pengabdian diharapkan dapat membantu Pemerintah untuk meningkatkan penghasilan dan taraf hidup pelaku UMKM Aneka Makanan Ringan pada Desa Meteseh, Kecamatan Tembalang.

Penerapan Iptek dan Peningkatan Kualitas Produk Aneka Kerupuk dan Keripik di Desa Meteseh, Kecamatan Tembalang, Kota Semarang Nurkhayati, Isnaini; Sulistiyani, Endang; Winarto; Jumi; Haribowo, Putut; Suratno, Agus; Marhaeni, Sri; Nugroho, Jati
DIKEMAS (Jurnal Pengabdian Kepada Masyarakat) Vol 6 No 1 (2022)
Publisher : Politeknik Negeri Madiun

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32486/dikemas.v6i1.251

The application of science and technology and improving the quality of products to develop a snack business in the business group "Various Crackers and Chips" in the village of Meteseh, Tembalang, Semarang, will have an impact on increasing the income of members of the business group. The business group "Various Crackers and Chips" in Meteseh village in producing its products, still relying on manual labor, less hygienic and less varied and innovative products produced, the benefits obtained from year to year did not experience a significant increase. As educators, they are required to play a role in helping the Government, so the business group "Various Crackers and Chips" in Meteseh village has a better standard of living. In order for the products produced by the business group "Various Crackers and Chips" in Meteseh Village to be more innovative, it is necessary to increase the knowledge and skills that can produce added value, namely learning how to process crackers and chips with a variety of flavors, with more modern equipment and proper packaging procedures so that products are more durable and in demand by the community. The equipment used to process crackers and chips, has been prepared by the Community Service Team. The equipment used in the processing of crackers and chips is as follows: Gas Stove, frying pan, chopper, oil drainer, seasoning mixer, blender, airtight press machine, plastic packaging, ingredients for making crackers and chips etc. Business groups are also given management training and help find solutions to the problems they face. Problems with the problem of partner SMEs are then referred to as a number of program solutions to solve problems in the field of improving production and marketing processes. The method applied is training and mentoring. The output produced is the emergence of " Meteseh Typical Crackers and Chips" business. The value of support from the value added production of Meteseh's unique Crackers and Chips has the potential to become a typical Semarang souvenir from Meteseh village.

The Effect of Price and Product Quality on Purchasing Decisions for Dharmasan 100 Ml at PT Perusahaan Perdagangan Indonesia Kusuma Wardani, Denti; Alhassan Musah, Adiza; Nurkhayati, Isnaini
Journal of World Science Vol. 2 No. 12 (2023): Journal Of World Science
Publisher : Riviera Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58344/jws.v2i12.495

This research aims to analyze the influence of price and product quality on purchasing decisions for the 100 ml Dharmasan product at PT PPI (Persero) Semarang branch. The data collection method in this research used observation and questionnaires. The sampling technique used purposive sampling of 55 respondents. The independent variables of this research are price and product quality. The dependent variable of this research is purchasing decisions. This study uses a quantitative approach. The analytical methods used are validity test, reliability test, descriptive analysis of respondents, classical assumption test, multiple linear regression method, t-test, F test, and coefficient of determination. Multiple linear regression coefficients were used to analyze the data. Based on calculations using SPSS version 25, the research results show that the regression equation is Y = 0.555 + 0.412X1 + 0.490X2 + e, which can be interpreted as that price (X1) and product quality (X2) have a positive effect on purchasing decisions (Y). Ho was rejected based on the t-test results for price and quality, and Ha was accepted because each variable had a calculated t-value greater than the t-table. The F test results show that Ho is rejected and Ha is accepted because the f-count is greater than the f-table. Based on the analysis of the coefficient of determination, the Adjusted R square value is 0.848, meaning that the price and product quality variables contribute to purchasing decisions by 84.8%. In comparison, the remaining 15.2% is determined by other variables not examined in this research.

Application of Product Design, Design of Digital Promotion Tools and Design of On-Line Marketing Media for MSMEs Pupuk Bokashi in Getasan District Semarang Regency Nurkhayati, Isnaini; Sulistiyani, Endang; Azizah, Azizah; Nugroho, Jati
Society : Jurnal Pengabdian Masyarakat Vol. 3 No. 2 (2024): Maret
Publisher : Edumedia Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55824/jpm.v3i2.397

Community service aims to help provide solutions to problems in the fields of production, promotion and marketing faced by MSMEs of Pupuk Bokashi,Getasan District, Semarang Regency.Community Service is carried out in order to improve product quality, expand marketing areas, and increase the income of partner MSMEs.The problem faced by MSME partners is the lack of ability of MSME actors to master science and technology, think creatively and innovate in designing products, product packaging, designing promotional tools and marketing their products, so that marketing area coverage is still limited and sales turnover is still low. The solution will be provided, namely Providing training and assistance in implementing attractive product and packaging designs, creating digital promotional tool designs and creating on-line Marketing Media designs to expand marketing areas and increase sales turnover, creating new ideas from online media and assistance in making accounts on Social Media and selling accounts on the Marketplace. The method used is to provide training and assistance in making product and packaging designs, promotional tool designs and online marketing media designs.Application of technology in creating product designs, product packaging, promotional tools and online marketing media will affect product quality, expansion of marketing areas, increase in sales turnover and increase in MSME profits. Changes in marketing behavior from conventional to online marketing must be balanced with the ability of MSME players to design products to make them more attractive, design effective digital promotional tools so that products are easily recognized and use online marketing technology to expand marketing areas. It is hoped that online marketing media will be an effective choice for MSME players so they can reach a wider marketing area, increase sales turnover, so that it will have an impact on increasing the profit level of Pupuk Bokashi MSMEs, Getasan District.

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