Jurnal Manajemen Dan Bisnis Ekonomi
Vol. 3 No. 2 (2025): April : JURNAL MANAJEMEN DAN BISNIS EKONOMI

Pengaruh Promosi, Citra Merek, dan E-Service Quality terhadap Keputusan Pembelian: Studi pada Pengguna Platform Shopee di Jakarta Selatan

Abdullah Khalil Mukhtar (Unknown)
Agus Sriyanto (Unknown)

Article Info

Publish Date
14 Feb 2025

Abstract

This study aims to determine whether promotion influence purchase decisions, brand image influence purchase decisions, e-service quality influence purchase decisions. This research includes quantitative research. The research sample used incidental sampling with a total of 99 respondents. Data were analyzed with SPSS 30. The result of this study were that promotion had an effect on purchase decisions, brand image had an effect on purchase decisions, e-service quality not had an effect on purchase decisions.

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Journal Info
Jurnal Manajemen Dan Bisnis Ekonomi
Website

Abbrev

JMBE

Publisher

INSTITUT TEKNOLOGI DAN BISNIS SEMARANG

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

Manajemen Sumberdaya Manusia , Manajemen Keuangan, Manajemen Pemasaran, Manajemen Sektor Publik, Manajemen Operasional, Manajemen Rantai Pasokan, Corporate Governance, Etika Bisnis, Akuntansi Manajemen dan Pasar Modal dan ...