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All Journal Jurnal Manajemen Dan Bisnis Ekonomi
Abdullah Khalil Mukhtar
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Pengaruh Promosi, Citra Merek, dan E-Service Quality terhadap Keputusan Pembelian: Studi pada Pengguna Platform Shopee di Jakarta Selatan Abdullah Khalil Mukhtar; Agus Sriyanto
JURNAL MANAJEMEN DAN BISNIS EKONOMI Vol. 3 No. 2 (2025): April : JURNAL MANAJEMEN DAN BISNIS EKONOMI
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jmbe-itb.v3i2.3069

Abstract

This study aims to determine whether promotion influence purchase decisions, brand image influence purchase decisions, e-service quality influence purchase decisions. This research includes quantitative research. The research sample used incidental sampling with a total of 99 respondents. Data were analyzed with SPSS 30. The result of this study were that promotion had an effect on purchase decisions, brand image had an effect on purchase decisions, e-service quality not had an effect on purchase decisions.
Co-Authors Agus Sriyanto