Pelatihan Kreasi Konten Menarik dalam Media Sosial bagi Pelaku UMKM di Jakarta Utara

Meisyaroh, Siti
Brandinie, Morryessa
Esra, Martha Ayerza
Dasawaty, Elis Sondang

Jurnal Abdimas: Sosial, Bisnis, dan Lingkungan
Vol. 2 No. 1 (2024): Oktober 2024 - Maret 2025

In the digital era, social media has become an effective marketing tool for Micro, Small and Medium Enterprises (MSMEs) to increase brand awareness, attract customers and encourage sales. Creating interesting and relevant content is very important so that MSMEs can compete and reach a wider target market. This article discusses various strategies for creating effective social media content for MSMEs, including product promotional content, educational, interactive, behind-the-scenes, viral trends, and customer testimonials. By utilizing these various types of content, MSMEs can build audience engagement, increase credibility and strengthen customer loyalty. The success of a content strategy on social media depends on creativity, consistency, and understanding the needs and preferences of the audience.