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Pembekalan tentang Digital Marketing Strategy bagi Pengurus dan Anggota Dekopinda Jakarta Utara Tony Sitinjak; Budi Berlinton Sitorus; Martha Ayerza Esra; Elis Sondang Dasawaty; Farida Komalasari
ACADEMICS IN ACTION Journal of Community Empowerment Vol 3, No 1 (2021)
Publisher : President University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33021/aia.v3i1.1624

Abstract

Currently mastery of digital marketing has become a must for business people. However, there arestill many parties who have not mastered it. In order to provide briefing and enrichment on digitalmarketing strategy, this community service activity (PKM) was carried out in collaboration withDekopinda - North Jakarta. Starting with the formulation of the problem, followed by the formulation ofthe material and the determination of the form of activity, this PKM was carried out on June 26, 2021using an online platform, because it took place in the midst of the Covid-19 Pandemic and theimplementation of the PPKM Mikro in DKI Jakarta. This activity was attended by 35 participants whoare the Managements and Members of Dekopinda – North Jakarta. The material presented includesthe understanding of digital marketing, digital marketing channels, internet marketing and its mainchannels, how to start digital marketing, strategies for choosing social media as a promotional tool,and how to choose a marketplace for beginners. After participating in this activity, participants feltgreat benefits and suggested similar activities with different topics. The proposed topics areleadership and identification of business opportunities during a pandemic.
ANALISYS OF MATERIALITY ASSESSMENT IN THE BANKING INDUSTRY Angel Putri; Carmel Meiden; Yosef Dema; Sugi Suhartono; Elis Sondang Dasawaty
International Journal of Social Science Vol. 1 No. 6: April 2022
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53625/ijss.v1i6.1912

Abstract

This research uses a qualitative perspective to understand how issuers define materiality, consider stakeholders and identify main material problems. In implementing CSR, conducting materiality assessment is important. The theories used are stakeholders, legitimacy, and good management theory; sustainability report and its standards, and materiality. The objects of this research are 15 banks from various countries. This is a case study, with materiality assessment as the variable. Data were collected from each bank’s 2020 sustainability report. Sampling technique used is purposive sampling. Data analysis was carried out by reducing data, presenting data, and drawing conclusions. The banking industry defines materiality as a priority topic with significant impact. Stakeholders with the greatest influence are workers, customers and investors. High main material issues identified are related to workers, economic performance, products, pandemic and digitization. It can be concluded that the materiality assessment by the banking industry is quite good, but still has a lot of room for improvement. Issuers with good materiality assessment are expected to maintain their assessment, and those that still lack can improve their assessment.
PERANCANGAN SISTEM FORECASTING VOLUME PENJUALAN PRODUK RIBBON BARCODE MENGGUNAKAN METODE LEAST SQUARE PADA BINTANG BARKODE Erlanda Antonius Andrian; Elis Sondang Dasawaty
J-ABDI: Jurnal Pengabdian kepada Masyarakat Vol. 2 No. 2: Juli 2022
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53625/jabdi.v2i2.2672

Abstract

Dunia bisnis yang terus berubah dengan cepat, serta persaingan pengusaha yang semakin kompetitif, mengharuskan perusahaan untuk mampu menganalisis lingkungan usaha dan memprediksi berbagai kemungkinan yang terjadi di masa depan. Kegiatan meramal atau forecasting masa depan merupakan salah satu usaha perusahaan sebagai dasar pengambilan keputusan strategis dalam kelangsungan usaha. Tujuan penelitian ini adalah untuk membantu Bintang Barkode mengambil keputusan dalam penggunaan biaya promosi, produksi, dan penjualan.Peramalan (forecasting) adalah suatu seni dan ilmu pengetahuan dalam memprediksi peristiwa pada masa mendatang. Dalam penelitian ini, penulis menggunakan forecasting volume penjualan dengan metode least square untuk menghitung peramalan penjualan berdasarkan biaya promosi dan tren waktu.Sumber data dalam penelitian ini adalah data penjualan ribbon barcode dan biaya promosi Bintang Barkode yang didapatkan melalui wawancara terstruktur dan observasi partisipatif, dan data sekunder dari studi pustaka. Hasil dari peramalan volume penjualan akan ditampillkan ke dalam bentuk teks dan grafik visual berbasis web. Penelitian ini akan menunjukkan hasil dari peramalan penjualan berdasarkan biaya promosi dan trend waktu. Kedua hasil peramalan tersebut akan menjadi pertimbangan kedepannya bagi Bintang Barkode dalam mengambil keputusan. Perancangan sistem forecasting dilakukan hanya untuk melihat volume penjualan berdasarkan biaya promosi dan trend waktu. Hasil dari penelitian menunjukkan bahwa dengan peramalan penjualan metode least square, didapatkan hasil yang cukup akurat dan Perusahaan dapat menggunakan aplikasi peramalan volume penjualan dengan metode least square dan dapat melihat visualisasi peramalan dan realisasi penjualan dengan aplikasi tersebut
IMPLEMENTASI METODE SMART BERBASIS WEB DALAM MEMBUAT SISTEM PENUNJANG KEPUTUSAN SMARTPHONE SESUAI KEBUTUHAN MASYARAKAT PADA MARKETPLACE TOKOPEDIA Raynor Raynor; Humdiana Humdiana; Elis Sondang Dasawaty; Sigit Birowo; Budi Wasito; Akhmad Budi
Jurnal Ilmiah Hospitality Vol 11 No 1: Juni, 2022 (Sepcial Issue)
Publisher : Sekolah Tinggi Pariwisata Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47492/jih.v11i1.1934

Abstract

Sejauh ini belum ada marketplace yang menjual smartphone dengan sistem pendukung keputusan. Dengan adanya sistem pendukung keputusan, masyarakat dapat lebih mudah untuk menentukan smartphone sesuai dengan kebutuhan masing – masing. Marketplace dengan sistem pendukung keputusan dapat diambil datanya dari kriteria – kriteria smartphone yang masyarakat utamakan dalam memilih smartphone. Sehingga dengan kriteria – kriteria tersebut, masyarakat dapat menentukan pilihan. Penelitian ini didasari oleh penelitian terdahulu yang berkaitan denga metode SMART untuk mengumpulkan data – data yang berkatikan dengan metode SMART. Penelitian ini didasari dengan metode pengembangan sistem waterfall. Metode waterfall memiliki proses berurutan sehingga penulis dapat membuat program yang terkontrol. Penulis mulai mengumpulkan data – data yang diperlukan melalui teknik pengumpulan kuesioner untuk mendapatkan kriteria – kriteria yang diinginkan responden. Lalu penulis juga melakukan studi pustaka dimana penulis mendapat teori – teori yang mendukung penelitian penulis melalui buku digital dan jurnal. Hasil penelitian ini diimplementasikan dengan metode SMART, dimana penulis melakukan perhitungan dengan rumus – rumus yang tersedia di dalam metode SMART. Aplikasi berbasis web yang telah dibuat dengan sistem pendukung keputusan dapat mempermudah masyarakat umum untuk memilih smartphone sesuai kebutuhan berdasarkan empat kriteria yaitu harga, merk, kapasitas memori internal, dan RAM. Metode yang digunakan yaitu metode SMART mempunyai hasil cukup akurat dengan melalui beberapa proses perhitungan
Data Warehouse Sebagai Sarana Penunjang Penyusunan Borang Akreditasi Standar 4 Pada Program Studi Sistem Informasi Institut Bisnis dan Informatika Kwik Kian Gie Elis Sondang Dasawaty; Jesaja Waterkamp
Jurnal Informatika dan Bisnis Vol. 2 No. 1 (2013): Edisi Juni 2013
Publisher : Institut Bisnis dan Informatika Kwik Kian Gie

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Abstract

The need for information also requires development and strengthening of cooperation with externalparties to improve the quality and continuity of the Tridarma process in undergraduate program.External parties include government institutions such as Dikti, Kopertis Region III, NationalAccreditation Board (BAN), and local governments; and also the private sector such as company,institute, foundation, university, organization. Accreditation is a tool or instrument to gather informationabout the performance of study program, faculty or college in order to control the quality of alluniversities in Indonesia and serves to capture information related to the quality of the implementationof the study program. This study uses descriptive qualitative research based on case studies thatillustrate the real situation of the investigated object. Data collection methods that used in this studywas observation, interviews, and literature review as a basic deductive hypothesis. Documents that usedin this study are documents of borang accreditation standard 4. Based on the data collection of thedocuments obtained, then continued by analysis of needs (requirements definition). Data warehousemodel was designed and tailored to the needs of the institution can provide strategic information tosupport filling borang accreditation standard 4. It also can be used as a reference for decision makerslevel in study program to support planning and evaluation process in human resources.
Klasifikasi Data Nilai Mahasiswa Dengan Menggunakan Metode Decision Tree Elis Sondang Dasawaty
Jurnal Informatika dan Bisnis Vol. 2 No. 2 (2013): Edisi Desember 2013
Publisher : Institut Bisnis dan Informatika Kwik Kian Gie

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Abstract

In the era of globalization where technology is becoming more advanced so is necessary for an institutions or organizations to take further strategic steps, quick data processing capabilities, and produce information quickly and accurately depending on technological reliability inside those organizations. Kwik Kian Gie School of Business is one of those institutions that tries to appeal itself, and securing it’s positions more realizing the need for data mining for further use.The theory used are the meaning of data, database, data mining, system, information system, and decision tree.Data mining can be used by numerous and compatible software, during the making the following software used are : Rapidminer, PHP, Notepad++, dan xampp.The result is a program which works in a similar way to a decision tree which can give specification, or easiness during the data searching which less time consuming and gave accurate results of the wanted report .In conclusion with the existence of data mining even the existing data is uncountable, all of those data inside the organization can be easily searched, also with the use of data mining we can reduce the chances of human error.
Perancangan Sistem Informasi Koperasi Simpan Pinjam Institut Bisnis dan Informatika Kwik Kian Gie Berbasis Microsoft Access 2013 dan Hypertext Preprocessor (PHP) Elis Sondang Dasawaty
Jurnal Informatika dan Bisnis Vol. 3 No. 2 (2014): Edisi Desember 2014
Publisher : Institut Bisnis dan Informatika Kwik Kian Gie

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Abstract

This study used a qualitative descriptive study based on case studies that describe the real stateof the subject under study. Data collection methods used in this study was the observation andstudy of literature as a basis deductive hypotheses.This design results in the form of documents used in this study is a document of cooperativeemployees Institute of Business and Information Kwik Kian Gie. Based on the collection of datafrom documents obtained then analysis of needs (requirements definition) are in need is, CreditUnions reports every month, reports member savings. Where members can see the rest of theloan see the rest of the loan. The conclusion of this paper is the Savings and Loans CooperativeInformation Systems KSB was made to facilitate borrowing and saving view data members. Byusing this system work load becomes lighter because all done in a computerized process. Thusfurther improved the performance of cooperatives.
IMPLEMENTASI METODE PROTOTYPING DALAM PENGEMBANGAN SISTEM INFORMASI AKADEMIK SMA TUNAS KARYA Elis Sondang Dasawaty
Jurnal Informatika dan Bisnis Vol. 4 No. 2 (2015): Edisi Desember 2015
Publisher : Institut Bisnis dan Informatika Kwik Kian Gie

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Abstract

Nowadays, a lot of schools already used computer-based information systems. By using computer-based information system, it certainly facilitate the process in schools. Tunas Karya senior high school is one of the schools that want to use computer-based information systems. Tunas Karya senior high school had established for 24 years and along with the development of  information systems, Tunas Karya senior high school wants to use computer technology to further reduce the error rate in recording data and simplify the data search. The purpose of this research is to design information systems that use computer technology to Tunas Karya senior high school. In the system being designed for SMA Tunas Karya, there are a variety of features that will be used by SMA Tunas Karya for ease in recording and data search. Designed system also has the ability to generate a schedule, assessment, presence, and printing reports that can be used for ease in viewing the desired data Advice can be given is for the future of this system can be developed by creating a web site so that students can still view the value of their data when they are not in school and teachers can enter the data value when not in school. Keywords: school, academic information systems, prototyping.
ANALISA DAN KLASIFIKASI SENTIMENT OPINI PENONTON PADA WEBSITE IMDB.COM DENGAN ALGORITMA SUPPORT VECTOR MACHINE Cindy Claudia Budi Wasito, Elis Sondang Dasawaty
Jurnal Informatika dan Bisnis Vol. 5 No. 1 (2016): Edisi Juni 2016
Publisher : Institut Bisnis dan Informatika Kwik Kian Gie

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Abstract

In its development, information technology brought about many changes and advances in the context of everyday life. One of the benefits of information technology to process and process large amounts of data is data mining and text mining. In this study the authors will analyze and discuss the sentiment (emotion) contained in a comment or post on reviews given by the audience on a movie and see whether it will be classified as positive sentiment or negative so that it can be used to classify the reviews on different movies at imdb.com in the future. Key words: Classification, Sentiment Analysis, Support Vector Machine
APLIKASI SISTEM INFORMASI PERSEDIAN BARANG DAN PIUTANG DAGANG ONLINE BERBASIS CLOUD PADA PD KURNIA Sabarudin Hidayah, Elis Sondang Dasawaty
Jurnal Informatika dan Bisnis Vol. 7 No. 2 (2018): Edisi Desember 2018
Publisher : Institut Bisnis dan Informatika Kwik Kian Gie

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Abstract

Information technology business needs will continue to increase, especially in companies with high levels of routine and have a lot of data that must be processed as a trading company. The information system is used today by many trading companies have not had a significant impact on the relationship with the customer. Inventory management is not maximized and the lack of control of the customer's accounts receivable.Cloud is a computing model in which software and in some cases the virtual hardware resources that are provided as a service over the internet. The system was developed using CodeIgniter framework that has an MVC (Model View Controller) architecture with the PHP language. The database used is MySQL.The technique of collecting data for this research were obtained from a non-participant observation, interviews and literature studies. To analyze and design applications, workflow and processes on the system of inventory and accounts receivable information represented by the data flow diagrams, use case diagrams, sequence diagrams, activity diagram and Entity Relationship Diagram.The Results from this research is the information system of inventory and accounts receivable based on cloud where PD Kurnia as Wholesale able to check the inventory of the customer (member) purchased from PD Kurnia well as submit bids, and vice versa customers can view inventory PD Kurnia and book by online. PD Kurnia through this system can perform control of accounts receivable to customers.The information system of inventory and accounts receivable PD Kurnia and also facilitate its customers in managing inventory and accounts receivable. The bidding process for goods and warning of repayment can be done easily by PD Kurnia, and ordering of goods by the customer to PD Kurnia can be done more quickly and reduce the risk of a booking error.Keywords: Systems, Trading Company, Inventory, Accounts Receivable, Cloud