MANAJEMEN DEWANTARA
Vol 8 No 3 (2024): MANAJEMEN DEWANTARA

SYSTEMATIC LITERATURE REVIEW: PENGARUH APLIKASI LAYANAN PESAN ANTAR MAKANAN TERHADAP MINAT BELI KONSUMEN

Alam, Hanifah Pagar (Unknown)
Haludin, Guntur (Unknown)
Adillah, Meylia (Unknown)
Anggrayni, Vidiyana (Unknown)
Rosalia, Tita (Unknown)



Article Info

Publish Date
25 Dec 2024

Abstract

The food delivery service application is a platform that provides services for people to order and buy food or drinks online. Delivery service applications such as GoFood, GrabFood, and ShopeeFood makes it easy for consumers to order food without having to visit the restaurant. Not only does it make it easy to order and purchase food, but the delivery service application also provides a variety of menu and restaurant choices. This research aims to identify factors that influence consumer purchase intention in food delivery service applications. Using qualitative methods with an approach Systematic Literature Review (SLR), this research analyzes articles related to the influence of food delivery service applications on purchase intention. The study results show that factors that are significant in attracting consumer purchase intention include speed of delivery, menu variations, ease of ordering, payment, display of product photos, user reviews, perceived ease of use, brand image, price and product quality

Copyrights © 2024






Journal Info

Abbrev

manajemendewantara

Publisher

Subject

Economics, Econometrics & Finance

Description

Jurnal Manajemen Dewantara Fakultas Ekonomi Fokus pada hasil penelitian empiris maupun kajian konseptual dan teoritis dalam bidang: Manajemen Keuangan, Manajemen Pemasaran, Manajemen Sumber Daya Manusia, Manajemen Operasi, dan Kewirausahaan. ...