JAMBIS : Jurnal Administrasi Bisnis
Vol 1, No 3: Juni 2021

ANALISIS PENERAPAN SISTEM E-COMMERCE PADA UMKM (Studi Kasus: Warung Nasi Goreng Mas No di Jalan Apron Jakarta Pusat)

Febry Dwi Wahyuni (Program Studi Administrasi Bisnis, Institut Ilmu Sosial dan Manajemen STIAMI, Jakarta)
Sukarni Novita Sari (Program Studi Administrasi Bisnis, Institut Ilmu Sosial dan Manajemen STIAMI, Jakarta)



Article Info

Publish Date
30 Jun 2021

Abstract

This study takes the title "Analysis of the Application of the E-Commerce System at SMEs (A Case Study at Warung Nasi Goreng Mas No on Jalan Apron, Central Jakarta)". The purpose of this research is to find out and analyze how the E-Commerce system is implemented and whether Grabfood's E-Commerce is more in demand than OVO and Go-Pay at Warung Nasi Goreng Mas No. This research is a descriptive qualitative research. Data were collected using interviews, observation and documentation. The results showed that the application of E-Commerce carried out by Warung Nasi Goreng Mas No fulfilled the E-Commerce components such as being open to the public, services provided according to requests, and simple transactions. In implementing the system Warung Nasi Goreng Mas No used the E-Commerce of busin ess to consumer (B2C) type because it meets the E-Commerce criteria. Based on the data obtained from reports from Grab Indonesia, Go-Biz, and OVO Merchant within 6 months, it is known that Grabfood is more attractive to consumers. So, of the three E-Commerce components implemented at Warung Nasi Goreng Mas No, the one that consumers are most interested in is the Grab application.

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Journal Info

Abbrev

JUMABI

Publisher

Subject

Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Description

JAMBIS: Jurnal Administrasi Bisnis adalah jurnal akademik yang didedikasikan untuk mempublikasikan hasil penelitian mahasiswa dalam bidang ilmu administrasi bisnis. Jurnal ini bertujuan untuk memberikan wadah bagi mahasiswa untuk menyebarluaskan temuan penelitian mereka kepada komunitas akademik, ...