PENGARUH STRATEGI PEMASARAN TERHADAP KEPUASAN KONSUMEN DI RESTAURANT SENJA EATERY

Yohanes Paulus Hanny Wadhi (Politeknik eLBajo Commodus, Labuan Bajo)
Yulianus Berto (Politeknik eLBajo Commodus, Labuan Bajo)
Ni Wayan Noviana Safitri (Politeknik eLBajo Commodus, Labuan Bajo)
Reynaldo Angga Siagian (Politeknik eLBajo Commodus, Labuan Bajo)

Jurnal Akademisi Vokasi
Vol 2 No 2 (2023): Jurnal Akademisi Vokasi

This research is designed as a case study. This quantitative case study with the research unit is the Twilight Eatery Restaurant from April 2023 to June 2023. The obstacles faced in marketing the Senja Eatery Restaurant products include a lack of employees and minimal promotion, namely only relying on social media such as Instagram which also has various limitations. Promotional activities offline such as distributing brochures, availability of highly disciplined employees. The marketing strategy carried out by Senja Eatery Restaurant is to carry out a marketing mix related to product, price, place, promotion, people, process and physical evidence. Marketing opportunities for Senja Eatery Restaurant are through social media such as Instagram, Facebook, WA, Google, and Tiktok.