Journal of Digital Business Innovation
Vol. 1 No. 1 (2023): NOVEMBER

The Effect Of Brand Trust On Purchase Intention For The Ampo Beverage Brand in Jember

Swastika, Melur Tri (Unknown)
Hapsari, Indria Dwi (Unknown)

Article Info

Publish Date
11 May 2024

Abstract

The purpose of this study is to determine the influence of brand trust on purchase intention for AMPO drinking water in Jember. The number of samples in this study was 200 respondents using saturated samples. The analysis technique used is SEM using WarpPLS 8.0. The research method used in this research is outer model analysis and inner model analysis. The results of data analysis show that there is a significant influence of brand trust on purchase intention for AMPO drinking water in Jember with a contribution level of 25.4% and the remaining 74.6% is influenced by other factors not included in the research.

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Journal Info
Journal of Digital Business Innovation
Website

Abbrev

digbi

Publisher

Universitas dr. Soebandi

Subject

Computer Science & IT Control & Systems Engineering Economics, Econometrics & Finance

Description

Journal of Digital Business Innovation (DIGBI) is a journal published by the Digital Business Program, Faculty of Economics and Business, Universitas dr. Soebandi. The Journal of Digital Business Innovation is a national academic journal that is open to exploring innovation, creativity and novelty ...