Journal of Digital Business Innovation
Journal of Digital Business Innovation (DIGBI) is a journal published by the Digital Business Program, Faculty of Economics and Business, Universitas dr. Soebandi. The Journal of Digital Business Innovation is a national academic journal that is open to exploring innovation, creativity and novelty related to the field of digital business science. DIGBI is a form of scientific publishing that specifically discusses business aspects in the context of the digital world. This journal covers various topics related to the use of information technology, the internet and digital platforms in business activities. Some of the main focuses that are often raised in digital business journals include: Business Management; Financial Technology; Data Mining; Data Analysis; Data Science; Database Management; Supply Chain Management; Internet of Things (IoT); Artificial Intelligence; Machine Learning; E-Commerce; E-Business; UI/UX (User Interface/User Experience); Digital Entrepreneurship; Digital Marketing; Geo-Business. Digital business journals play an important role in providing in-depth insights into trends, challenges and opportunities in the world of digital business. The research published in this journal can be a reference for business practitioners, academics and decision makers to understand changes in a global business environment that is increasingly connected digitally.
Articles
13 Documents
<![CDATA[The Effect Of Brand Trust On Purchase Intention For The Ampo Beverage Brand in Jember ]]>
<![CDATA[Swastika, Melur Tri]]>;
<![CDATA[Hapsari, Indria Dwi]]>
<![CDATA[ Journal of Digital Business Innovation Vol. 1 No. 1 (2023): NOVEMBER ]]>
Publisher : <![CDATA[LPPM Universitas dr. Soebandi ]]>
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DOI: 10.36858/digbi.v1i1.1
<![CDATA[The purpose of this study is to determine the influence of brand trust on purchase intention for AMPO drinking water in Jember. The number of samples in this study was 200 respondents using saturated samples. The analysis technique used is SEM using WarpPLS 8.0. The research method used in this research is outer model analysis and inner model analysis. The results of data analysis show that there is a significant influence of brand trust on purchase intention for AMPO drinking water in Jember with a contribution level of 25.4% and the remaining 74.6% is influenced by other factors not included in the research.]]>
<![CDATA[Evaluasi Indikator Kinerja Teknologi Informasi Informasi pada Anak Perusahaan BUMN Bidang Jasa Teknologi ]]>
<![CDATA[Afandi, Khoirunnisa]]>;
<![CDATA[Suryanendra, Adjie]]>;
<![CDATA[Anwar, Khoirul]]>
<![CDATA[ Journal of Digital Business Innovation Vol. 1 No. 1 (2023): NOVEMBER ]]>
Publisher : <![CDATA[LPPM Universitas dr. Soebandi ]]>
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DOI: 10.36858/digbi.v1i1.3
<![CDATA[This research is motivated by the declining performance of human resources in technology service companies. Therefore, this study aims to evaluate the performance of information technology in technology service companies and generate recommendations that can be used for company evaluations. We propose the integration of the SWOT-PESTLE method, which excels in analyzing the internal and external aspects of the company, with the Technology Readiness Index (TRI) method to measure the performance of information technology readiness in the organization based on surveys from its employees. As a result, we found that in the aspect of business applications, infrastructure, and information system processes, they have a significant impact on the decline in human resource performance, and therefore, this needs to be addressed to enhance human resource performance.]]>
<![CDATA[Proses, Tantangan, dan Faktor Keberhasilan Transformasi Agile: Kajian Literatur Sistematis ]]>
<![CDATA[ramadhany, emha diambang]]>;
<![CDATA[wirapraja, Alexander]]>;
<![CDATA[Afandi, Khoirunnisa]]>;
<![CDATA[Arief, M. Habibullah]]>
<![CDATA[ Journal of Digital Business Innovation Vol. 1 No. 1 (2023): NOVEMBER ]]>
Publisher : <![CDATA[LPPM Universitas dr. Soebandi ]]>
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DOI: 10.36858/digbi.v1i1.4
<![CDATA[The waterfall software development method has been considered as a traditional method towards modern software development using Agile methods which are considered sufficient in current conditions which emphasize the speed of data and information exchange and indirectly emphasize the life cycle and fast social interaction between individuals who involved in the organization in the development of information technology, in researching the development of the agile method related to key factors, challenges and the transition process from the old system to the new system, data collection and related theories were carried out, using a literature study approach by collecting agile method data. The results obtained were mentioned the factors driving the application of agile methods along with the success factors and failure factors in implementing Agile methods.]]>
<![CDATA[Strategi Pemasaran Digital dalam Meningkatkan Kesadaran Merek Biodef melalui Tik Tok Live Shopping ]]>
<![CDATA[Variansyah, Alif Azriel]]>;
<![CDATA[Sondari, Mery Citra]]>
<![CDATA[ Journal of Digital Business Innovation Vol. 1 No. 1 (2023): NOVEMBER ]]>
Publisher : <![CDATA[LPPM Universitas dr. Soebandi ]]>
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DOI: 10.36858/digbi.v1i1.6
<![CDATA[The objective of this study is to assess the influence of digital marketingstrategies through Tik Tok Live Shopping on increasing brand awareness for Biodef products. The concept of Brand Awareness is crucial in marketing, and this study connects variables such as Customer Trust, Influencers Credibility, and Customer Engagement with Brand Awareness. The research employs a quantitative method with Descriptive Analysis and Structural Equation Modeling with Partial Least Squares (SEM-PLS) to analyze the data. The results indicate that Customer Engagement has a positive and significant effect on Brand Awareness, emphasizing the importance of active customer interaction with Tik Tok Live Shopping content. Customer Trust also positively influences Customer Engagement, demonstrating that trust forms a strong foundation for more active participation. Influencers Credibility also has a positive and significant impact on Brand Awareness, highlighting the crucial role of influencer credibility in Brand Awareness. These findings provide insights into how digital marketing strategies, considering these factors, can enhance brand awareness for Biodef products through Tik Tok Live Shopping]]>
<![CDATA[ANALISIS WEB ANALYTICSMETRICS UNTUK MENGOPTIMALKAN REQUEST FREE TRIAL WEBSITE NETMONK.ID ]]>
<![CDATA[Pratama, Andhika Yoga]]>;
<![CDATA[Rafiah, Kurnia Khafidhatur]]>
<![CDATA[ Journal of Digital Business Innovation Vol. 1 No. 1 (2023): NOVEMBER ]]>
Publisher : <![CDATA[LPPM Universitas dr. Soebandi ]]>
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DOI: 10.36858/digbi.v1i1.7
<![CDATA[This research is conducted to analyze the effect ofuser, bounce rate, exit rate, average session duration, and average session per user, which are some variables from web analytics from the Netmonk website, which is an all-in-one monitoring tool service provider in Indonesia that uses a free trial strategy to bring in potential paid users. This study uses secondary data from the Google Analytics tool, which is time series data for 90 weeks,with quantitative methods with the application of SPSS 25. The analysis shows that the user countand average session per user have a significant positive effect on the number of free trial requests on the website]]>
<![CDATA[Analisis Perceived Employ ability Lulusan di Bisnis Digital Universitas Padjadjaran ]]>
<![CDATA[Nurmahrini, Amara]]>;
<![CDATA[Sondari, Mery Citra]]>
<![CDATA[ Journal of Digital Business Innovation Vol. 1 No. 1 (2023): NOVEMBER ]]>
Publisher : <![CDATA[LPPM Universitas dr. Soebandi ]]>
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DOI: 10.36858/digbi.v1i1.8
<![CDATA[The evolution of industrial automation is changing the view of employability of graduate groups, so it is important for universities to provide programs that help their graduates become more competent when entering the workforce. Therefore, a study was conducted to analyze the perception of employability of a group of graduates of the Padjadjaran University Digital Business Study Program. This research involved 100 participants from convenience sampling through filling out questionnaires. The sample was then analyzed using the hierarchical regression method to understand how personal, professional, and contextual factors can influence employability perceptions. The results showed that the three factors had a positive and significant influence on increasing the perceived employability of the Digital Business graduates group of Universitas Padjadjaran, where the three factors together explained 52.4% of the perceived employability of this group. So, the study program can use the results of this study to make relevant evaluations and improvements.]]>
<![CDATA[Pengaruh Penerapan Gamifikasi terhadap Loyalitas Pengguna Grab ]]>
<![CDATA[Nichora, Marcellino Paskah]]>;
<![CDATA[Sondari, Mery Citra]]>
<![CDATA[ Journal of Digital Business Innovation Vol. 1 No. 1 (2023): NOVEMBER ]]>
Publisher : <![CDATA[LPPM Universitas dr. Soebandi ]]>
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DOI: 10.36858/digbi.v1i1.10
<![CDATA[This study aims to explore the impact of implementing gamification on the Grab platform on customer loyalty. The author attempts to link other factors that can influence customer loyalty, such as customer experience, customer engagement, and customer satisfaction. A quantitative approach was used to investigate the impact of gamification on Grab customer loyalty. Online questionnaire was choosen to collect primary data from 257 respondents. The findings from the analysis of data using the Structural Equation Modeling-Partial Least Squares (SEM-PLS) method have uncovered important insights regarding the connection between gamification and customer loyalty. The research results indicate that while gamification on the Grab platform has a direct impact on customer loyalty, it is not statistically significant. However, gamification does significantly influence customer loyalty through three intermediary variables: customer experience, customer satisfaction, and customer engagement. This implies that the utilization of gamification by Grab indirectly shapes how customers engage with the platform, their perception of satisfaction with the provided services, and the depth of their involvement in activities with Grab.]]>
<![CDATA[Analisis Usability dan Redesign Aplikasi Seluler Dengan Metode User-Centered Design (Studi Kasus Starbucks Indonesia) ]]>
<![CDATA[Carmeline, Benedicta Christina]]>;
<![CDATA[Kamal, Irsyad]]>
<![CDATA[ Journal of Digital Business Innovation Vol. 1 No. 1 (2023): NOVEMBER ]]>
Publisher : <![CDATA[LPPM Universitas dr. Soebandi ]]>
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DOI: 10.36858/digbi.v1i1.11
<![CDATA[Sales of processed coffee products in Indonesia are increasing along with the growth of coffee outlets and national consumption. Starbucks is trying to expand its services through a mobile application, but the usability of the application is still not optimal with user interface (UI) and user experience (UX) that have not satisfied users. Therefore, this study aims to improve usability through redesign using the user-centered design (UCD) method, which is based on constraints and feedback identified from users through initial surveys and interviews. The obstacles faced by users include unattractive appearance, poorly understood flow, and features that are difficult to find. The results of the redesign were compared with the current application design based on usability testing scores, average system usability scale (SUS) scores, and user satisfaction. The results of the usability testing and SUS scale showed a significant improvement from 46 to 69 and 55 to 89, indicating that the redesign has successfully improved the usability of the Starbucks Indonesia mobile application in accordance with the research objectives.]]>
<![CDATA[Pengaruh User Experience Terhadap Kepuasan Pelanggan Pada Pembelian Tiket Konser di Website Loket.com ]]>
<![CDATA[Athallah, Muhammad Ariq]]>;
<![CDATA[Kamal, Irsyad]]>
<![CDATA[ Journal of Digital Business Innovation Vol. 2 No. 1 (2024): MEI ]]>
Publisher : <![CDATA[LPPM Universitas dr. Soebandi ]]>
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DOI: 10.36858/digbi.v2i1.12
<![CDATA[Jumlah penjualan tiket konser di Indonesia secara daring mengalami peningkatan pesat, bahkan melebihi angka sebelum masa pandemi Covid-19. Salah satu perusahaan yang secara khusus berfokus pada penjualan tiket konser daring adalah loket.com, juga dikenal sebagai PT Global Loket Sejahtera. Dalam pembelian tiket konser melalui website, pengalaman pengguna (user experience) menjadi salah satu faktor penting yang memengaruhi kepuasan pelanggan. Dengan mempertimbangkan fenomena ini dan hasil penelitian sebelumnya, penulis bertujuan untuk mengeksplorasi pengaruh user experience terhadap kepuasan pelanggan dalam pembelian tiket konser melalui website loket.com. Metode yang digunakan pada penelitian ini adalah metode penelitian kuantitatif dengan meenggunakan data primer. Metode analisis yang digunakan adalah dengan Partial Least Square-Structural Equation Modeling (PLS-SEM) untuk melihat hubungan dari variabel User Experience dan Kepuasan Pelanggan. Hasil yang ditemukan adalah seluruh indikator dari variabel User Experience memiliki pengaruh positif terhadap Kepuasan Pelanggan dengan dimensi Perspicuity atau Kemudahan Pelanggan yang memiliki pengaruh tertinggi.]]>
<![CDATA[Pengaruh Struktur Modal Terhadap Nilai Perusahaan pada Perusahaan BUMN Sektor Pertambangan ]]>
<![CDATA[Widy Muchamad]]>;
<![CDATA[Reynold Gustav]]>;
<![CDATA[Aghniya Nadira]]>;
<![CDATA[Syaira Aulia]]>
<![CDATA[ Journal of Digital Business Innovation Vol. 2 No. 1 (2024): MEI ]]>
Publisher : <![CDATA[LPPM Universitas dr. Soebandi ]]>
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DOI: 10.36858/digbi.v2i1.15
<![CDATA[Tujuan dari penelitian ini adalah untuk mengetahui bagaimana pengaruh struktur modal terhadap nilai perusahaan. Penelitian dilakukan pada perusahaan Badan Usaha Milik Negara (BUMN) sektor pertambangan yang sudah go public periode tahun 2014 hingga 2023. Sample menggunakan teknik purposive sampling dengan beberapa kriteria yang telah ditentukan menghasilkan jumlah sampel sebanyak 3 perusahaan dengan menggunakan data sekunder berasal dari laporan keuangan yang di ambil melalui website masing-masing perusahaan periode tahun 2014 - 2023. Data dianalisis menggunakan regresi linear sederhana dengan menggunakan software SPSS 25.00 untuk mengetahui tingkat signifikansi koefisien regresi masing-masing variabel independen terhadap variabel dependen. Hasil penelitian menunjukkan bahwa struktur modal berpengaruh negatif dan tidak signifikan terhadap nilai perusahaan.]]>
