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All Journal Community Development Journal: Jurnal Pengabdian Masyarakat Jurnal Pengabdian Kepada Masyarakat Journal of Digital Business Innovation
Hapsari, Indria Dwi
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Implementasi Instagram Ads dalam Strategi Digital Marketing Warung Kopitiam Dolly Melur Tri Swastika; Hapsari, Indria Dwi; Laily , Nadya Faizatul; Husaini, Aurelia Reyza Safitri
PaKMas: Jurnal Pengabdian Kepada Masyarakat Vol 5 No 1 (2025): Mei 2025
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/pakmas.v5i1.4118

Abstract

Micro, Small, and Medium Enterprises (MSMEs) have a strategic role in the national economy but face challenges in digital marketing. This study aims to improve customer engagement and competitiveness of Warung Kopitiam Dolly in Jember with a digital marketing strategy through Instagram Ads. The methods used include digital marketing training for owners and employees, designing attractive visual-based content, and implementing Instagram Ads as a promotional media. The results of the study showed a significant increase in the number of Instagram followers from 833 to more than 1,000 in six months, an increase in customer interaction from 50 to 70 interactions per post, and an increase in the number of visitors to the shop by 30%. In addition, there was an increase in average daily sales which increased by around 67%. The evaluation results showed that this training succeeded in improving the digital marketing skills of owners and employees, enabling them to implement digital marketing strategies sustainably. Thus, social media-based marketing has proven effective in supporting the growth of MSMEs in the culinary sector.
The Effect Of Brand Trust On Purchase Intention For The Ampo Beverage Brand in Jember Swastika, Melur Tri; Hapsari, Indria Dwi
Journal of Digital Business Innovation Vol. 1 No. 1 (2023): NOVEMBER
Publisher : LPPM Universitas dr. Soebandi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36858/digbi.v1i1.1

Abstract

The purpose of this study is to determine the influence of brand trust on purchase intention for AMPO drinking water in Jember. The number of samples in this study was 200 respondents using saturated samples. The analysis technique used is SEM using WarpPLS 8.0. The research method used in this research is outer model analysis and inner model analysis. The results of data analysis show that there is a significant influence of brand trust on purchase intention for AMPO drinking water in Jember with a contribution level of 25.4% and the remaining 74.6% is influenced by other factors not included in the research.
MEMANFAATKAN SISA LIMBAH KULIT SAPI UNTUK MENCIPTAKAN PRODUK MAKANAN YANG DIOLAH DENGAN MELIBATKAN PARTISIPASI AKTIF MASYARAKAT DI WILAYAH KECAMATAN BESUKI, KABUPATEN SITUBONDO Hapsari, Indria Dwi; Atmanegara, Stivaniyanti; Gianti, Anggun Putri; Rama, Adi
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 4 No. 6 (2023): Volume 4 Nomor 6 Tahun 2023
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v4i6.27292

Abstract

Berdasarkan hasil pengamatan bersama TIM, kami mengidentifikasi bahwa salah satu masalah yang paling mendesak dihadapi oleh mitra kami di Kelurahan Belimbing, Kecamatan Besuki, Kabupaten Situbondo adalah rendahnya tingkat produktivitas, yang menyebabkan belum optimalnya pemanfaatan pasar. Hasil dari kegiatan pengabdian ini diharapkan mampu mempertahankan keberlanjutan usaha dalam pemanfaatan limbah kulit sapi untuk produk makanan olahan, memperkuat kepercayaan pasar, dan memfasilitasi lahirnya wirausahawan baru. Salah satu tanggung jawab utama dari kegiatan ini adalah menyediakan pelatihan dan pendampingan dalam hal inovasi produk dan pengembangan usaha, dengan menggunakan metode yang telah kami susun bersama tim kami. Sebagai hasil akhir, kami sebagai tim akan melakukan evaluasi terhadap efektivitas bantuan peralatan produksi, proses produksi, dan volume hasil produksi yang dicapai.
Co-Authors Atmanegara, Stivaniyanti Gianti, Anggun Putri Husaini, Aurelia Reyza Safitri Laily , Nadya Faizatul Melur Tri Swastika Rama, Adi Swastika, Melur Tri