<![CDATA[Digital transformation provides opportunities for individuals from various backgrounds, including deaf students, to access careers in the digital world. This article discusses a community service program offering SEO copywriting training designed specifically for deaf students as an effort to enhance their skills in digital marketing. The training was conducted with an inclusive approach, adapting content and teaching methods to meet the communication needs of deaf students. Participants were introduced to the basics of SEO, effective content writing strategies, and search engine-friendly copywriting techniques. Evaluation results showed that participants experienced improved understanding and skills in SEO copywriting, as well as saw new career opportunities. This initiative also highlights the challenges deaf students face in learning and working in the digital field and provides recommendations for developing similar programs. This training program is expected to serve as a model that inspires digital empowerment efforts for people with disabilities as they navigate the era of digital transformation.]]>
Copyrights © 2024
