<![CDATA[This study aims to determine the 7ps of the marketing mix (product, price, promotion, place, people, process & physical evidence on people's decisions to choosing sharia pegadaian as alternative solutions to financial problems: an empirical study on sharia pegadaian customers in Depok city. This study uses primary data in the form of a questionnaire containing statements related to the variables studied to sharia pegadaian customers as respondents. This study used Partial Least Square (PLS) Structural Equation Modeling (SEM) analysis with a sampling technique using a purposive sampling method assisted by the statistical tool SmartPLS 4. The results of this study indicate that the variable product, price, promotion, process and Physical Evidence have a significant effect on people's decision to choose sharia pegadaian as a financial solution, while the place and people variables have no effect on people's decisions to choose sharia pegadaian as a financial solution in Depok City.]]>
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