Journal of Economics and Public Health
Vol 3 No 3 (2024): Journal of Economics and Public Health: September 2024

Marketing Performance Measurement Ability and Firm Performance

Kuncoro, Amin (Unknown)

Article Info

Publish Date
30 Sep 2024

Abstract

The ability to measure marketing performance has become a pivotal factor influencing a firm’s overall success. This study explores the relationship between marketing performance measurement (MPM) capabilities and firm performance, with a focus on the mechanisms through which MPM drives better decision-making, resource allocation, and competitive advantage. By examining existing literature and case studies, we aim to provide actionable insights for businesses seeking to optimize their marketing strategies through enhanced measurement capabilities.

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Journal Info
Journal of Economics and Public Health
Website

Abbrev

JEPH

Publisher

Global Health Science Group

Subject

Economics, Econometrics & Finance Education Public Health

Description

Journal of Economics and Public Health, presents scientific writings on information and updates of economics and public health. Journal of Economics and Public Health had been published four times (four number) annually (per volume) in English with electronically and printed. It includes research ...