Jurnal Samudra Ekonomi dan Bisnis
Vol 15 No 3 (2024): JSEB

Keterkaitan Halal Knowledge, Halal Awareness, Halal Traceability dan Halal Purchase Intention pada Konsumen Tenun di Sumbar

Putri, Dina Agustin (Unknown)
Lita, Ratni Prima (Unknown)
Suziana, Suziana (Unknown)
Meuthia, Meuthia (Unknown)
Rahmi, Devi Yulia (Unknown)
Triani, Laura Amelia (Unknown)

Article Info

Publish Date
04 Feb 2025

Abstract

The study aims to analyze the influence of halal knowledge, halal awareness, and halal purchase intention, as well as halal traceability as moderating variables. This quantitative research used 150 respondents as samples selected purposively, namely weaving consumers in West Sumatra who understand information about halal weaving. Data was collected using a Google Form questionnaire using a 5-point Likert scale, and analyzed using SEM-PLS. The findings obtained are that halal knowledge has a significant positive effect on halal awareness; halal awareness has a significant positive effect on both halal traceability and halal purchase intention; and, halal traceability has a significant positive effect on halal purchase intention. Finally, halal traceability has been proven to fail to moderate the influence of halal awareness on halal purchase intention.

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Journal Info
Jurnal Samudra Ekonomi dan Bisnis
Website

Abbrev

jseb

Publisher

Universitas Samudra

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

FOCUS Jurnal Samudra Ekonomi dan Bisnis (JSEB) focused on economics, business and management studies and present developments through the publication of research articles, research report, and book reviews. Languages used in this journal are Indonesia and English. SCOPE Jurnal Samudra Ekonomi ...