<![CDATA[The research aimed to determine the influence of halal labelling and promotion on purchasing decisions for Scarlett cosmetic products among these students. The study employed a multiple linear regression analysis using SPSS version 21, with primary data collected through questionnaires from a sample size of 159 Sharia economics students. The results showed that both halal labelling and promotion had a positive effect on purchasing decisions. The F test indicated that the simultaneous influence of halal labelling and promotion on purchasing decisions was significant. Moreover, the t tests revealed that both the halal labelling variable and the promotion variable had a positive and significant effect on purchasing decisions. The coefficient of determination (R2) showed that 46.8% of the regression model could explain the purchasing decisions, with the remaining 53.2% being influenced by other variables not examined in this study.]]>
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