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All Journal Balanca : Jurnal Ekonomi dan Bisnis Islam Welfare: Jurnal Pengabdian Masyarakat
Rohmah, Aniyatur
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Economics, Econometrics & Finance Environmental Science Social Sciences

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Pengaruh Label Halal dan Promosi Terhadap Keputusan Pembelian Produk Kosmetik Scarlett Rohmah, Aniyatur; Habibi, Azwar
Balanca : Jurnal Ekonomi dan Bisnis Islam Vol 6 No 2 (2024): Balanca: Jurnal Ekonomi dan Bisnis Islam
Publisher : Institut Agama Islam Negeri Parepare

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35905/balanca.v6i2.9035

Abstract

The research aimed to determine the influence of halal labelling and promotion on purchasing decisions for Scarlett cosmetic products among these students. The study employed a multiple linear regression analysis using SPSS version 21, with primary data collected through questionnaires from a sample size of 159 Sharia economics students. The results showed that both halal labelling and promotion had a positive effect on purchasing decisions. The F test indicated that the simultaneous influence of halal labelling and promotion on purchasing decisions was significant. Moreover, the t tests revealed that both the halal labelling variable and the promotion variable had a positive and significant effect on purchasing decisions. The coefficient of determination (R2) showed that 46.8% of the regression model could explain the purchasing decisions, with the remaining 53.2% being influenced by other variables not examined in this study.
Pemberdayaan UMKM Melalui Digitalisasi, Media Promosi, dan Sertifikasi Halal Zahra, Zavira Nurul; Thubazzainun, Muhammad Addin; Prayoga, Axse Subur; Firmansyah, Muhammad Rizqi; Subakti, Muhammad Baha Uddin; Mi’rojuddin, Muhammad Fahmi; Nurfitri, Yunita Rara; Rohayatun, Siti; Syecha, Aulia Himatus; Ashofa, Farisa Nuril; Ahnafiyah, Hilya Labibah Hamidah; Auna, Luluatun Nada; Nurjanah, Tria; Rohmah, Aniyatur; Ni’mah, Elok Nihayatun; Sahdiyah, Khalimatus; Surahmat, Surahmat
Welfare : Jurnal Pengabdian Masyarakat Vol. 3 No. 3 (2025): Welfare : September 2025
Publisher : Fakultas Ekonomi dan Bisnis Islam, IAIN Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30762/welfare.v3i3.2691

Abstract

The Community Service Program (KKN) of UIN Syekh Wasil Kediri in Ngino Village aims to improve the capabilities of UMKM using digitalization, media promotion, and halal certification approaches. Ngino Village has potential in agriculture and UMKM, but still faces difficulties in marketing and business legality. Using the Participatory Action Research (PAR) method, the KKN 87 team assisted UMKM in creating Shopee accounts, Instagram business accounts, marking locations on Google Maps, and creating promotional media such as business banners. In addition, assistance was also provided in the process of processing Business Identification Numbers (NIB) and halal certification through the OSS and SiHalal systems. The results of this activity show that UMKM are better prepared to compete in the digital era, have official legality, and can market their products more widely and professionally. This empowerment not only improves the technical skills of business actors but also strengthens branding and consumer trust in local products. This activity demonstrates that collaboration between students, technology, and the community can encourage the sustainable development of UMKM.
Co-Authors Ahnafiyah, Hilya Labibah Hamidah Ashofa, Farisa Nuril Auna, Luluatun Nada Firmansyah, Muhammad Rizqi Habibi, Azwar Mi’rojuddin, Muhammad Fahmi Ni’mah, Elok Nihayatun Nurfitri, Yunita Rara Nurjanah, Tria Prayoga, Axse Subur Rohayatun, Siti Sahdiyah, Khalimatus Subakti, Muhammad Baha Uddin Surahmat Surahmat, Surahmat Syecha, Aulia Himatus Thubazzainun, Muhammad Addin Zahra, Zavira Nurul