West Science Agro
Vol. 3 No. 01 (2025): West Science Agro

The Role of Local Product Quality, Destination Uniqueness, and Access to Information in Increasing Agro-Tourism Consumer Satisfaction in Bogor

Susiang, Maria Imelda Novita (Unknown)
Latif, Latif (Unknown)
Setiyawan, Heri (Unknown)



Article Info

Publish Date
27 Feb 2025

Abstract

This study investigates the role of local product quality, destination uniqueness, and access to information in enhancing agro-tourism consumer satisfaction in Bogor. A quantitative research design was employed, involving 150 respondents who had visited agro-tourism destinations. Data were collected using a structured questionnaire and analyzed with Structural Equation Modeling-Partial Least Squares (SEM-PLS 3). The findings reveal that local product quality, destination uniqueness, and access to information significantly and positively influence consumer satisfaction, collectively explaining 62% of its variance. These results highlight the critical role of quality products, unique destination attributes, and effective information dissemination in shaping consumer experiences. Practical recommendations for agro-tourism stakeholders include prioritizing product quality, emphasizing destination distinctiveness, and improving communication strategies.

Copyrights © 2025






Journal Info

Abbrev

wsa

Publisher

Subject

Agriculture, Biological Sciences & Forestry

Description

West Science Agro is a scientific journal dedicated to exploring, discussing, and publishing current research in agriculture, agribusiness and agronomy. The journal aims to be a forum for agricultural researchers, scientists, and practitioners to share the latest knowledge, findings, and thoughts to ...