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All Journal International Journal of Business, Law, and Education The Eastasouth Management and Business West Science Agro Socious Journal
Susiang, Maria Imelda Novita
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Agriculture, Biological Sciences & Forestry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Neuroscience Social Sciences Other

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The Influence of Social Media on Changes in Social Values among Millennials Susiang, Maria Imelda Novita; Ghofur, Mohammad
Socious Journal Vol. 1 No. 5 (2024): Socious Journal - October
Publisher : PT. Anagata Sembagi Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62872/59e75r06

Abstract

The development of digital technology, especially social media, has significantly changed the way humans communicate and interact. The shift from face-to-face communication to virtual interaction creates a new dynamic in interpersonal relationships that prioritizes speed and efficiency. This is especially felt among the millennial generation who grow up with technological advancements. Social media has become the main platform in forming their identity, strengthening social relationships, and expressing themselves. Digital interactions through these platforms make it easier for them to engage in social movements and global issues, but they also raise concerns about the long-term impact on social skills and mental health. While social media allows for wider connectivity and participation, this engagement is often accompanied by challenges such as loss of face-to-face communication skills, identity crises, and increased anxiety and isolation. Therefore, further research is needed to understand more deeply how social media affects the interpersonal relationships and emotional well-being of this generation, as well as to formulate effective strategies in harnessing the positive potential of digital technologies, while minimizing the negative impacts that arise.
Creative Marketing Strategies to Drive Business Growth in Startup Incubators Susiang, Maria Imelda Novita
The Eastasouth Management and Business Vol. 3 No. 01 (2024): The Eastasouth Management and Business (ESMB)
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/esmb.v3i1.348

Abstract

In order to better understand how innovative marketing techniques, contribute to the expansion of startups in incubators, this study focuses on data-driven methodologies, digital marketing tactics, cooperative projects, and storytelling. Emerging topics were discovered through semi-structured interviews with important stakeholders, such as incubator managers, company founders, and marketing experts. topics were then examined using thematic analysis. The results highlight how crucial cooperative marketing initiatives are for maximizing group networks and resources to increase marketing reach. In today's digital-first world, digital marketing techniques including email marketing, social media marketing, content production, and SEO have become essential for businesses to successfully engage with their target audience. Furthermore, brand narrative and storytelling were emphasized as effective strategies for establishing emotional bonds with clients and setting up new businesses apart from rivals. Furthermore, it was discovered that improving campaign efficacy and refining marketing tactics required the use of data-driven marketing techniques. There is a discussion of how these findings affect startup incubators and suggestions for encouraging successful marketing tactics.
Dynamic Capabilities, Resources, and Social Capital in Creating Sustainable Competitive Strategies in Indonesian MSME Susiang, Maria Imelda Novita
International Journal of Business, Law, and Education Vol. 5 No. 1 (2024): International Journal of Business, Law, and Education
Publisher : IJBLE Scientific Publications Community Inc.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56442/ijble.v5i1.499

Abstract

The purpose of this study is to better understand how Indonesian Micro, Small, and Medium-Sized Enterprises (MSMEs) shape sustainable competitive strategies through the interaction of dynamic capabilities, resources, and social capital. The study employed a quantitative methodology that utilized Structural Equation Modeling with Partial Least Squares (SEM-PLS 3) to extract data from a representative sample of 232 MSMEs located in different industries and geographies. The results show that social capital, resources, dynamic capacities, and sustainable competitive strategies are all positively correlated. The study also reveals the mediating functions of social capital and resources in converting dynamic capabilities into long-term competitive advantages. With a robust R-squared value and a Goodness of Fit (GoF) rating of 0.68, the model demonstrates a substantial fit, indicating its adequacy in explaining the intricacies of the MSME environment in Indonesia. These revelations have important ramifications for developing theories as well as useful tactics to raise MSMEs' competitiveness in Indonesia.
The Role of Local Product Quality, Destination Uniqueness, and Access to Information in Increasing Agro-Tourism Consumer Satisfaction in Bogor Susiang, Maria Imelda Novita; Latif, Latif; Setiyawan, Heri
West Science Agro Vol. 3 No. 01 (2025): West Science Agro
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsa.v3i01.1699

Abstract

This study investigates the role of local product quality, destination uniqueness, and access to information in enhancing agro-tourism consumer satisfaction in Bogor. A quantitative research design was employed, involving 150 respondents who had visited agro-tourism destinations. Data were collected using a structured questionnaire and analyzed with Structural Equation Modeling-Partial Least Squares (SEM-PLS 3). The findings reveal that local product quality, destination uniqueness, and access to information significantly and positively influence consumer satisfaction, collectively explaining 62% of its variance. These results highlight the critical role of quality products, unique destination attributes, and effective information dissemination in shaping consumer experiences. Practical recommendations for agro-tourism stakeholders include prioritizing product quality, emphasizing destination distinctiveness, and improving communication strategies.
Co-Authors Ghofur, Mohammad Latif, Latif Setiyawan, Heri